A brand development
and design consultancy.

We Build Brand Belief

Brand Belief is your brand’s take on the world—its view of what would make the world a little better and how your brand will achieve it. Communicating that belief clearly—both verbally and visually—can be a challenge. That’s where BLVR comes in. We unlock that belief and transform it into powerful verbal and visual stories that resonate and connect with your audience. We combine strong strategic thinking, powerful storytelling, and best-in-class design to create engaging, memorable brand experiences.

Our Services

Brand Strategy

We lead strategic ideation and workshops across a wide range of topics, including brand development, personal audience segmentation, customer experience, and stakeholder engagement.

Brand Identity

As brand experts, we'll work with you all the way from brand inception to established brand refreshes. We'll help tell your unique story, create a new name, and design a scalable brand identity and art direction to position your brand for success.

Product Development

We drive every phase of product development, from future-trend identification, to new-product inception, to existing product innovation and stretch.

Web Design & Development

We build engaging online sales and marketing web solutions that drive user engagement and conversions. We lead digital execution through every stage, from strategic ideation to UX, design, and development.

Marketing Communications

Using digital and traditional marketing channels, we help you identify, engage, and build relationships with your customers. Our data-driven strategies and techniques boost consumer engagement, raise brand visibility, and drive conversions (ROI).

It's our beliefs that guide us

A brand is more than just a logo, a name, or a slogan—it’s the entire experience your customers have with your product or service. At BLVR, we know that successful brands don’t just happen. There is a vision, a mindfulness, and an underlying belief system that elevates them to new heights.

We believe all great brands:

01

Are Driven By
Their Beliefs

A fundamental element of all great companies is a central ideology—core values and a sense of purpose beyond just making money. Strong beliefs attract consumers who share those values. For consumers, what you believe is usually more important than what you make or sell. Belief-led brands inspire deeper emotional engagement among customers and more impassioned commitment among employees.

02

appeal to the
heart

Simply put, people buy based on feelings, not facts. Great brands know that creating a deeper connection requires moving beyond functional benefits and getting to the root of why people care—the badges of identity they want to wear and what pulls on their heartstrings. Appeal to the heart, and you’ll be able to win over customers' minds.

03

make the customer
the hero

It’s natural for marketers to start from their own viewpoint when developing their brand stories. We often hear clients say, “I have a revolutionary product, and it’s going to be great,” but one key element is missing—the customers. They are your reason for existence and the people you live to serve. The surest way to embed your brand into their minds and, most importantly, their hearts, is to build their needs, problems, and insights into the core of your brand story.

04

disrupt the
market

In a world of followers, “me-too” offerings, and traditional marketing ploys, it’s hard to stand out from the crowd. By challenging the conventions that shape the standard approach to business, disruptors identify new white space that allows them to be distinct and redefine the market. From new business models to communication platforms, disruptive thinking allows your brand to stand out and connect quickly.

Building Brand Belief Success

Your Brand Belief is how you live and breathe through your entire experience. BLVR’s four-step process, crafted from working with hundreds of clients, utilizes tried-and-tested strategic and creative techniques that unlock opportunities to build brand and business success.

Discover

Defining Opportunities/
Discovering Your Hero

We start with a fact-finding mission. Through targeted research, in-depth chats, and collaborative workshops, we leave no stone unturned in exploring your company, your hero customers and their key problems, and the larger forces at play. We identify what is holding your product or business back and discover opportunities that will lead to success.

ideate

Charting
The Course

Now that we understand where you want to go, we plan. We make recommendations. We collaborate with you through a series of strategic exercises to develop a disruptive brand story. We build your role as the brand guide and create a plan that addresses your hero customers' problems.

execute

Building
Solutions

Brand execution is the application of your brand strategy through all forms of communication and across all media. We design the distinctive look and feel that showcases your unique brand. We craft messaging and visuals that deliver the greatest impact. We bring your brand to life—verbally, visually, and experientially. From initial concept to final approval, the objective is to create customer preference for your offering as well as loyalty to your brand.

measure

Ensuring
Outcomes

Success depends not only on bringing good ideas to life but also getting your target audiences to adopt those ideas. We use state-of-the-art analytics tools to track the impact of every project, ensuring it consistently performs at optimal levels on an ongoing basis. We continually analyze data around all objectives and look for innovative ways to drive the best results.

DREAMERS, THINKERS, Explorers, Makers

We are a ragtag group of storytellers, strategists, writers, artists, innovators, and developers who have a shared passion for building disruptive and enduring brands. We hail from different countries, states, and towns, big and small, yet we’re all drawn together by a love for building purposeful brands. The people who make up BLVR bring years of experience, passion, and drive to each project—creating the most innovative ways to maximize your organization’s visibility, credibility, and ROI.

Partner/Managing Director

Adam McWethy

As Managing Director, Adam leads day-to-day operations and oversees new business development at BLVR. He takes great satisfaction in ensuring that the BLVR team executes at a high level to deliver positive ROI for each client. Adam is passionate about making a difference in the world and serves on the board of Youth For Christ San Diego.

Partner/President

Scott Seton Hancock

Scott is an artist, brand strategist, storyteller, and social entrepreneur. As President of BLVR, he delights in helping organizations build brand belief. Scott is a visionary who excels at bringing new brands and products to life—from concept to strategy and full market introduction. He enjoys leading creative teams, solving business problems, and finding meaningful ways to drive ROI. Previously, Scott founded Risen Magazine, a nationally distributed bimonthly pop culture publication, as well as The Glue Network, a global-cause marketing platform.

Partner/Digital Design Director

Todd McWethy

Leading BLVR’s digital team, Todd helps elevate brands with tactics based on strategy, fueled by creativity, and inspired by people. Motivated and driven by art, Todd uses design to solve business challenges. He implements digital strategies that help clients become more competitive and profitable.

VP Brand Development

Lenya McGrath

Lenya leads brand development at BLVR and is well versed in finding human truths, developing brand stories, and designing communication strategies. She honed her craft working on global brands like Procter & Gamble, PlayStation, and Canon at leading agencies, including Saatchi & Saatchi and Leo Burnett. A master of both strategy and creativity, her work has been honored by the Effie Awards and the prestigious Cannes Film Festival.

Brand Identity Director

Damin Sterling

With two decades of award-winning design experience, Damin spearheads brand identity for BLVR clients. He is passionate about conceptualizing and designing ways for brands to visually communicate to their constituents.He has developed inspiring identities for brands such as Vessel, Switchfoot, and 31 Bits, to name a few.

Lead Developer

Eric Johnson

Eric is an expert web developer and development team leader. He is driven to create meaningful web experiences that delight users and solve client problems. He has extensive knowledge of all web-based programming languages, with a focus on LAMP stack, Magento, and WordPress. His experience ranges from building custom back-end solutions to implementing existing front-end technologiesall while learning and applying new techniques.

Our Clients