Over the past decade, we’ve been blessed to work with hundreds of brands. As with every BLVR client, we kick-off our meetings by asking about where their business is at, the challenges they are facing, and why they are looking for our help. As the discussions waft over the room, our minds are mulling over questions like – what is their purpose? what is the problem they solve? what is their heart? And even more importantly… what’s their Brand Belief?
What is Brand Belief?
Brand Belief is your brand’s take on the world – its view of what would make the world a little better and how your brand will achieve it. It is at the very core of your company’s purpose, ingrained in your company values, manifested in your staff behaviors, guided by your product development and marketing approach. Your Brand Belief isn’t just about selling something, it is about standing for something bigger.