Our next step was to take greater control of the brand and sales by creating a deeper digital experience. We built three key Futures personas: shapers, retailers, and surfers. Then, through an intensive UI/UX design process, we developed a rich, detailed experience that brought Futures to life as the fin brand sitting firmly at the crossroads of technology and stoke.
Our team placed a heavy focus on content, telling the brand story throughout every interactive touch point. Fresh, consistent content allowed the brand to communicate effectively about everything from product releases to customer highlights and company culture with the primary stakeholders.
We developed a new customer journey that allowed customers to navigate and locate the product that suited their unique needs, educated them on the innovative Ride Number System, and differentiated Futures from its competitors.