Together, with Robbins Research International, BLVR helped create a digital marketing strategy and designed assets to promote Tony’s new book, Unshakeable: Your Financial Freedom Playbook. To support the massive push, we created the website Unshakeable.com as a digital hub to promote the book. Through the site, users can learn more about the content, read third-party endorsements, and most importantly, share Tony’s heart through the Feeding America partnership.
A social media shareables page encourages users to share their favorite Unshakeable quotes with their network via pre-written and designed Facebook and Twitter posts. BLVR created a series of compelling graphics – incorporating brand assets and aspirational imagery – paired with poignant book quotes and links to exclusive content. Tony utilized these graphics on his personal social media accounts, resulting in a high volume of social engagement, site traffic, product recognition, and sales conversions.
Unshakeable became a #1 best-seller for The New York Times, The Wall Street Journal, Amazon, Barnes & Noble, and Bookscan. And millions of Feeding America meals have been donated through the book’s tremendous success.