Vessel is the world’s leading custom bag maker, with an unprecedented array of colors and fabrics that allows customers to create a bag that’s uniquely theirs. With every purchase, Vessel donates a school backpack to a child in need. Vessel customers have helped provide more than 10,000 school backpacks to children around the world.
Owner Ronnie Shaw dominated the custom golf bag market for PGA and LPGA pros, but he identified an untapped market for selling high-quality custom lifestyle bags (backpacks, duffels, totes) to the general public. While many high-profile athletes, celebrities, and golfers were aware of Vessel, they viewed the brand as the leader in customized golf bags; it wasn’t well known outside of sporting circles.