Joining us is Lenya McGrath, the Executive Director of Business Development for BLVR, a company dedicated to helping wellness brands turn belief into behaviors that drive meaningful growth. Lenya and her team not only built a methodology to redefine their role beyond being seen as just a branding agency but also quantified their impact with metrics, including the innovative concept of "Return on Belief."

We’ve worked with hundreds of brands during their agency selection process, so we here is a comprehensive guide armed with a detailed scorecard framework to help you get the right partner.

It's a stark disconnect between what a brand say and what it does, leaving behind disappointed consumer expectations and hindered business growth.

In the realm of Gen Z, brands are not just labels; they are living, breathing entities expected to embody a deeper belief consistently.

Finding ways to stay ahead of the competitive curve can be challenging, but we have found a creative solution through the power of belief.

In an inaugural piece for Fast Company, Scott Seton Hancock, BLVR CEO, breaks down why leaders should walk the talk of their brands.

In this article, we explore the newest brand-building strategy - Belief-led brand transformation. This revolutionary concept goes beyond a standard rebranding project to create a resilient legacy brands built on a strong foundation of loyal customers. It’s time to grow toward something greater. It’s time for Belief-Led Transformation.

The actions your brand takes will be the best source of a strong brand-customer relationship and the basis of consistent brand success WHY DO BEHAVIORS MATTER? Since behaviors are visual impressions, and we perceive about 80 percent of all impressions via sight, what you do, especially what your customers see you do, matters massively to...

TALK IS CHEAP You can tell a lot about a person by their behavior because who we are on a day-to-day basis is the greatest testament to what we believe. Our behaviors are what bring our beliefs to life; they are what make our convictions and ideologies known. The people we love, how we love...

DOES YOUR ORGANIZATION HAVE A STRONG BRAND? Welcome to this introduction to a three-part series on The Heart of Brand Success. Over the next three weeks, we’ll delve into the importance of making Brand Belief, walking the talk through Brand Behavior, and the magic of creating loyal Brand Believers. Here’s a little sneak peek of...

Finding ways to stay ahead of the competitive curve can be challenging, but we have found a creative solution through the power of belief.

A new ROI has emerged in today’s rapidly evolving market: Return on Belief (ROB). Numerous studies have shown that belief-led brands consistently achieve higher growth rates in all aspects of their business. This new ROI considers that a company’s belief system can drive profits, recognition, trust, innovation, and social impact. In this article, we have...

Discover the dangers of woke-washing and the importance of brand authenticity. Learn how brands can build trust, credibility, and positive impact by aligning their actions with their values. Avoid the pitfalls of woke-washing and create authentic connections with consumers.

Discover the importance of brand transparency in building consumer trust. Learn what brand transparency entails and how companies like Patagonia and Salesforce have successfully implemented it. Find out why transparency matters, the consequences of failing to be transparent, and practical steps companies can take to demonstrate transparency. Gain insights into how transparency can help businesses earn customer loyalty and foster a positive impact on society and the environment.

This article explores how to create a belief-led brand in 9 simple steps. We break down the actionalble framework to discover your brands belief, craft the right brand strategy, and execute a plan to bring your belief-led brand to life. This actionable framework lets you see every step of the brand transformation process.

It's a stark disconnect between what a brand say and what it does, leaving behind disappointed consumer expectations and hindered business growth.

In the realm of Gen Z, brands are not just labels; they are living, breathing entities expected to embody a deeper belief consistently.

Learn about The Say-Do Gap and how a brand’s disconnect between their belief and actions can lead to dire consequences. Explore strategies for bridging the gap, including authenticity, internal alignment, consistency in messaging, employee empowerment, and collaborations. Enhance trust and credibility by aligning values with tangible actions.

Brands have been building their customer experience (CX) backwards — perfecting operation mechanics first and retrofitting the brand second, like a cosmetic fix. Companies with the strongest brand loyalty have found a synergy between providing high quality products and delighting consumers through unforgettable customer experience (CX). As summarized by Annette Franz, founder and CEO of CX...

Discover the importance of brand architecture frameworks and their benefits in creating a clear and cohesive brand strategy. Explore four main brand architecture models - Branded House, House of Brands, Endorsed, and Hybrid - and learn how they can help you build a strong brand identity while connecting with the right audience. Gain key takeaways for developing a successful brand architecture that aligns with your business needs and enhances your branding efforts.

Brand architecture is an essential aspect of business strategy, particularly for companies that have grown through mergers and acquisitions or that have diversified their product or service offerings. It involves the creation of a hierarchy that organizes a company’s brands in a way that aligns with its goals, values, and strengths while meeting the needs...

Discover the key triggers that indicate it's time to assess your brand architecture. Learn how to address audience confusion, enhance cross-selling, leverage brand equity, integrate new acquisitions, and optimize for potential sell-offs. Evaluating and adapting your brand architecture can lead to increased efficiency, cost savings, and improved customer loyalty, positioning your business for long-term success in a dynamic market.

Discover the power of brand architecture and how it builds a strong foundation for your business. Learn how organizing and presenting your brands, products, and services can improve customer perception, streamline offerings, facilitate brand extension, and establish a clear brand identity. Find out how brand architecture helps you differentiate from competitors and drive loyalty, ultimately leading to increased revenue and profitability.

Building a successful organization isn’t just about having a great product or service. It’s about creating a brand that resonates with your target audience, and communicates your values and mission effectively. Brand architecture is the foundation of a strong brand, and it’s what sets successful businesses apart from their competitors. Brand architecture refers to the...

We’ve worked with hundreds of brands during their agency selection process, so we here is a comprehensive guide armed with a detailed scorecard framework to help you get the right partner.

Selecting the perfect name for your brand is a critical step in the branding process. A well-crafted brand name can resonate with your target audience, convey your brand’s values, and set you apart from competitors. But, the process of finding the ideal name can be challenging and time-consuming. This article will provide valuable tips to...

Rebranding can be a complex process and requires a lot of planning. At BLVR®, we know managing stakeholders through change (A.K.A Change Management) is just as important as doing the work.  After all, rebranding is not just about changing your logo or brand name; it’s about having your organization adopt a complete overhaul of your...

Nike, the renowned athletic apparel and footwear brand, operated initially under the name “Blue Ribbon Sports” when it was founded in 1964. However, in 1971, the founders decided to rebrand the company. They considered various options, such as “Dimension 6” and “Peregrine,” but eventually settled on “Nike,” inspired by the Greek goddess of victory. Could...

Learn how to use a brand roadshow as a powerful tool to socialize new brand direction across an organization and gain stakeholder support.

Rebranding is an exciting time for any business, but it can also be a complex and challenging process. While the brand development process is essential, developing a well-thought-out brand implementation plan is just as important. But what does success look like? In this article, we’ll explore four essential elements to master brand implementation: treating it...

In the realm of Gen Z, brands are not just labels; they are living, breathing entities expected to embody a deeper belief consistently.

Discover the dangers of woke-washing and the importance of brand authenticity. Learn how brands can build trust, credibility, and positive impact by aligning their actions with their values. Avoid the pitfalls of woke-washing and create authentic connections with consumers.

Meet the new consumer segment changing the rule book - the Stand for More Generation. The most ethical & socially conscious generation ever.