- Behaviors are the easiest way for customers to determine what your brand is all about
Good brand behavior: Consistent, coherent actions a brand takes directly aligned with its belief, vision and values.
- You have to believe before you can behave.
- James Clear guiding questions for making behaviors stick:
- How can I make it obvious?
- How can I make it attractive?
- How can I make it easy?
- How can I make it satisfying?