Finding ways to stay ahead of the competitive curve can be challenging, but we have found a creative solution through the power of belief.

A new ROI has emerged in today’s rapidly evolving market: Return on Belief (ROB). Numerous studies have shown that belief-led brands consistently achieve higher growth rates in all aspects of their business. This new ROI considers that a company’s belief system can drive profits, recognition, trust, innovation, and social impact. In this article, we have...

Discover the dangers of woke-washing and the importance of brand authenticity. Learn how brands can build trust, credibility, and positive impact by aligning their actions with their values. Avoid the pitfalls of woke-washing and create authentic connections with consumers.

Discover the importance of brand transparency in building consumer trust. Learn what brand transparency entails and how companies like Patagonia and Salesforce have successfully implemented it. Find out why transparency matters, the consequences of failing to be transparent, and practical steps companies can take to demonstrate transparency. Gain insights into how transparency can help businesses earn customer loyalty and foster a positive impact on society and the environment.

This article explores how to create a belief-led brand in 9 simple steps. We break down the actionalble framework to discover your brands belief, craft the right brand strategy, and execute a plan to bring your belief-led brand to life. This actionable framework lets you see every step of the brand transformation process.

In this article, we explore the newest brand-building strategy - Belief-led brand transformation. This revolutionary concept goes beyond a standard rebranding project to create a resilient legacy brands built on a strong foundation of loyal customers. It’s time to grow toward something greater. It’s time for Belief-Led Transformation.

In this article, we explore the newest brand-building strategy - Belief-led brand transformation. This revolutionary concept goes beyond a standard rebranding project to create a resilient legacy brands built on a strong foundation of loyal customers. It’s time to grow toward something greater. It’s time for Belief-Led Transformation.

Meet the new consumer segment changing the rule book - the Stand for More Generation. The most ethical & socially conscious generation ever.

Great brands position themselves not by what they sell, but by what their products can do for their customers, on an emotional and philosophical level. Building a brand that will stand the test of time is no easy feat — that may be the understatement of the century. But just because a company has been...

To connect deeply with your customer’s beliefs and create posit, your brand has to stand by its convictions. It may be counterintuitive, but being disliked by some people usually means you are building your brand the right way. The best brands inspire love and loyalty and accept that being disliked is an inevitable symptom of...

Your Organization’s Most Valuable Asset In this post, we will explore how your company can turn customers into loyal Brand Believers, individuals who believe in your brand so fervently they passionately evangelize about it to others. “Turn consumers into evangelists, not just customers.” —Steve Jobs What Exactly is a Brand Believer? A Brand Believer is...

WHAT IS BRAND BELIEF? Our beliefs guide us. They help formulate our convictions, our values, our code of ethics. They determine our response in the face of conflict and guide us in how we behave each day. Every human being has a set of beliefs that define what he or she does, and how he...

DOES YOUR ORGANIZATION HAVE A STRONG BRAND? Welcome to this introduction to a three-part series on The Heart of Brand Success. Over the next three weeks, we’ll delve into the importance of making Brand Belief, walking the talk through Brand Behavior, and the magic of creating loyal Brand Believers. Here’s a little sneak peek of...

In 1992 two beer enthusiasts started Ballast Point in the back room of their San Diego home brew store. Fast forward to 2015 Ballast Point makes craft brew history being acquired by alcoholic beverage conglomerate constellation brands inc for a hefty one billion dollars. Yes, that’s right, one billion dollars. Based on last year’s sales...