We’ve worked with hundreds of brands during their agency selection process, so we here is a comprehensive guide armed with a detailed scorecard framework to help you get the right partner.

The decision to rebrand is not taken lightly. Months are spent dedicated to building the perfect brand strategy. More time is spent meticulously crafting a new name, brand identity system, and messaging framework. And then, brand extensions are created via new websites, marketing campaigns, sales materials, and content pieces. It’s not surprising that many organizations...

Selecting the perfect name for your brand is a critical step in the branding process. A well-crafted brand name can resonate with your target audience, convey your brand’s values, and set you apart from competitors. But, the process of finding the ideal name can be challenging and time-consuming. This article will provide valuable tips to...

Rebranding can be a complex process and requires a lot of planning. At BLVR®, we know managing stakeholders through change (A.K.A Change Management) is just as important as doing the work.  After all, rebranding is not just about changing your logo or brand name; it’s about having your organization adopt a complete overhaul of your...

Nike, the renowned athletic apparel and footwear brand, operated initially under the name “Blue Ribbon Sports” when it was founded in 1964. However, in 1971, the founders decided to rebrand the company. They considered various options, such as “Dimension 6” and “Peregrine,” but eventually settled on “Nike,” inspired by the Greek goddess of victory. Could...

Learn how to use a brand roadshow as a powerful tool to socialize new brand direction across an organization and gain stakeholder support.

Rebranding is an exciting time for any business, but it can also be a complex and challenging process. While the brand development process is essential, developing a well-thought-out brand implementation plan is just as important. But what does success look like? In this article, we’ll explore four essential elements to master brand implementation: treating it...

Rebranding is a significant undertaking that requires careful planning, execution, and management to succeed. After doing hundreds of branding projects at BLVR®, we know that these projects often come with a special range of challenges that can stand in the way of the most impact. We also know that the smartest solutions to solving these...

The moment has arrived for your organization to take a plunge into enhancing your brand’s worth. You may have heard of the buzzwords “rebrand” and “refresh,” but don’t be misled, as they are not interchangeable concepts. Although both tactics aim to improve a brand’s reputation, they differ in scope and approach. The question then arises...

Rebranding can be a daunting task for any company, big or small. It requires careful planning, strategic thinking, and a deep understanding of the company’s values, mission, and culture. Unsurprisingly, a successful rebrand can breathe new life into a company, making it more relevant, appealing, and memorable to its target audience. However, rebranding can also...

Discover the importance of brand architecture frameworks and their benefits in creating a clear and cohesive brand strategy. Explore four main brand architecture models - Branded House, House of Brands, Endorsed, and Hybrid - and learn how they can help you build a strong brand identity while connecting with the right audience. Gain key takeaways for developing a successful brand architecture that aligns with your business needs and enhances your branding efforts.

Brand architecture is an essential aspect of business strategy, particularly for companies that have grown through mergers and acquisitions or that have diversified their product or service offerings. It involves the creation of a hierarchy that organizes a company’s brands in a way that aligns with its goals, values, and strengths while meeting the needs...

Discover the key triggers that indicate it's time to assess your brand architecture. Learn how to address audience confusion, enhance cross-selling, leverage brand equity, integrate new acquisitions, and optimize for potential sell-offs. Evaluating and adapting your brand architecture can lead to increased efficiency, cost savings, and improved customer loyalty, positioning your business for long-term success in a dynamic market.

Discover the power of brand architecture and how it builds a strong foundation for your business. Learn how organizing and presenting your brands, products, and services can improve customer perception, streamline offerings, facilitate brand extension, and establish a clear brand identity. Find out how brand architecture helps you differentiate from competitors and drive loyalty, ultimately leading to increased revenue and profitability.

Discover the dangers of woke-washing and the importance of brand authenticity. Learn how brands can build trust, credibility, and positive impact by aligning their actions with their values. Avoid the pitfalls of woke-washing and create authentic connections with consumers.

Discover the importance of brand transparency in building consumer trust. Learn what brand transparency entails and how companies like Patagonia and Salesforce have successfully implemented it. Find out why transparency matters, the consequences of failing to be transparent, and practical steps companies can take to demonstrate transparency. Gain insights into how transparency can help businesses earn customer loyalty and foster a positive impact on society and the environment.

This article explores how to create a belief-led brand in 9 simple steps. We break down the actionalble framework to discover your brands belief, craft the right brand strategy, and execute a plan to bring your belief-led brand to life. This actionable framework lets you see every step of the brand transformation process.

Building a successful organization isn’t just about having a great product or service. It’s about creating a brand that resonates with your target audience, and communicates your values and mission effectively. Brand architecture is the foundation of a strong brand, and it’s what sets successful businesses apart from their competitors. Brand architecture refers to the...

This article was written based on an Employee Branding presentation by BLVR® Strategist Cara Rodgers. The Great Resignation is a recent phenomenon that has taken over America’s professional world. With so much turnover across industries, it can be hard for leaders to know how to keep their employees engaged and content. As a branding consultancy,...

Why diversity, equity, and inclusion have a seat at the brand-building table? WHY ARE WE TALKING ABOUT DIVERSITY, EQUITY AND INCLUSION? We are the creators. With this title comes endless opportunities to create. With this title comes space to imagine. To invent and reinvent. With this comes excitement. Strategy sessions. Scribbling and whiteboarding. Revisions. Works...

As brand work continues to be an undeniably powerful asset for companies, it raises an important question: “How can I clearly demonstrate the impact of brand initiatives with quantifiable results?” When strong brands are built and cultivated, we see their ability to influence growth internally, by building brand equity and company success, and externally, by...

Having a useful market landscape can be a valuable framework and tool to reach a desired position in the market, but remember it is still just a framework. Think of a time you’ve been sitting in a meeting with an agency, or a marketing department. Among the typical discussions of competition and differentiators that sometimes...