June 22, 2023
Rebranding can be a daunting task for any company, big or small. It requires careful planning, strategic thinking, and a deep understanding of the company’s values, mission, and culture. Unsurprisingly, a successful rebrand can breathe new life into a company, making it more relevant, appealing, and memorable to its target audience. However, rebranding can also be challenging, time-consuming, and costly. One of the biggest decisions a company must make when considering a rebrand is whether to do it in-house or outsource it to a branding agency.
The answer to this question can sometimes be complicated. Both approaches have pros and cons, and the decision will depend on various factors, such as the company’s size, resources, and expertise.
Let’s break down the benefits of each option.
THE BENEFITS OF DOING A REBRAND IN-HOUSE
There are several benefits to doing a rebrand in-house:
- Cost savings:
Doing a rebrand in-house can often be more cost-effective than outsourcing the project to a specialized agency or consultant. By utilizing existing staff and resources, a company can avoid the additional expenses of hiring an outside team.
- A better understanding of the brand:
An in-house team will have a deeper understanding of the company’s values, mission, and culture, which can be crucial in developing a rebrand that accurately reflects the company’s identity.
- Greater control:
An in-house team has more control over the rebranding process, ensuring that the final product aligns with the company’s goals and objectives.
- Faster turnaround:
An in-house team can often work more efficiently than an outside agency, resulting in a faster turnaround time for the rebranding project.
THE BENEFITS OF OUTSOURCING A REBRAND
Outsourcing a rebrand to a company like BLVR® can provide several benefits for a company:
- Access to expertise:
By outsourcing a rebrand to a specialized agency or consultant, a company can gain access to experts with experience and knowledge in branding, design, and marketing.
- Specialized approaches:
An agency like BLVR® will have unique brand-building approaches honed from doing hundreds of branding projects. For example, at BLVR®, we use our belief methodology to build a brand with deeper conviction, connection, and competitive advantage.
An outside agency can provide an objective perspective on the company’s brand, which can be useful in identifying areas for improvement and developing a more effective branding strategy.
- Fresh perspective:
We often see Clients who cannot break out of their current patterns. An outside agency can bring a fresh perspective to the company’s branding, providing new ideas and creative solutions that may have yet to be considered by an in-house team.
- More time for other projects:
Outsourcing a rebrand can free up time and resources for a company to focus on other projects and initiatives.
- Reduced risk:
An experienced agency or consultant can help mitigate the risk of mistakes or missteps in rebranding, ensuring that the final product is effective and successful.
So, how does a company decide which approach to take? There are several factors to consider. For example, suppose the company has a dedicated team with the necessary skills, experience, and creativity to handle the rebranding process. Keeping the project in-house may be more cost-effective. However, suppose the company needs more resources or is facing time constraints. In that case, outsourcing the project to a specialized agency like BLVR® can provide access to expertise and ensure the project is completed efficiently.
Revamping Your Brand Checklist
Whether you’re a small startup looking to refresh your brand or a large corporation seeking to reposition your image in the market, the decision to rebrand is never an easy one. There are many factors to consider, and the process can be time-consuming, costly, and complex.
Ultimately, what matters most is that a company approaches the rebranding process with creativity, strategy, and vision. Whether it works with an agency like BLVR® or keeps it in-house, the key is to focus on the bigger picture and stay true to the company’s brand identity and values.
Ultimately, whether a company decides to go in-house or outsource to a branding agency, the most important thing is approaching the rebranding process with an open mind, a clear vision, and a commitment to achieving its goals.
About the author(s)
Executive Director Strategic Impact & Growth
Lenya leads business development at BLVR and is well-versed in partnering with clients to drive long-term value for their organizations. She honed her craft working on global brands like Procter & Gamble, Anheuser-Busch, Sony, and Canon at leading agencies, including Saatchi & Saatchi, Leo Burnett, and BASIC. A master of purpose-led creativity, her work has been honored by the Effie Awards and the prestigious Cannes Lion Festival.