- Revising brand architecture may be necessary when the audience needs help understanding the range of brands and products, leading to confusion and loss of sales.
- Clear brand architecture enhances cross-selling opportunities by identifying complementary products and creating bundled offerings.
- When leveraging the equity of an existing brand to extend into a new business or product line, careful consideration of brand architecture is necessary to maintain differentiation.
- Acquiring a new brand requires evaluating how it fits within the existing brand architecture and potentially creating a new architecture or integrating it into the current one.
- Optimizing brand architecture is crucial when preparing for a potential sell-off, ensuring maximum value and maintaining the overall brand strength.