Business Branding Resources

We’ve developed a comprehensive suite of resources designed to help businesses enhance their brand, align their strategies, and drive organizational growth. Below, you’ll find a range of tools, articles, and expert insights tailored to support your business in building a strong, impactful identity. Whether you’re looking to refine your mission, boost outreach efforts, or tackle growth challenges, our curated content offers practical guidance and innovative solutions customized to meet the needs of modern businesses. Explore these resources to empower your company’s journey toward greater effectiveness and success.

BUSINESS BRANDING GUIDES & TOOLS

FREE HELPFUL DOWNLOADS

In depth education on topics stemming from brand belief, brand behavior and everything in between.

Belief-Led Transformation

Learn why belief-led brands inspire customer loyalty and bring a positive impact. Get actionable insights and frameworks.

Business Brand Assessment

Evaluate your business brand: Does it resonate and inspire?

The ROI of a Branding Project

Delve into the ROI of belief-driven branding, understand its impact on customer behavior and how it can secure your brand's future success.

Revamp Your Brand Checklist

Transform your brand seamlessly with this essential rebranding checklist to master change management, engage stakeholders, and achieve your branding goals effortlessly.

The Say-Do Gap Audit

Get the framework to conduct your own Say-Do GapTM audit. Pinpoint how to align your brands beliefs with its actions, and foster unwavering consumer trust.

BUSINESS BRANDING CASE STUDIES

Vessel

Elevating Vessel from a B2B golf staple to a purpose-driven lifestyle brand, BLVR® redefined luxury with social responsibility at its core.

Andis

Revitalizing the century-old Andis brand, BLVR® repositioned it as a lifestyle icon, merging creativity with empowerment in hair tools and products.

Honeybloom

Crafting AtHome's private label, Honeybloom, BLVR® combined homely warmth with modern elegance, creating a brand that invites togetherness and comfort in home decor.

BUSINESS BRANDING ARTICLES

EXECUTIVE LEADERSHIP EDUCATION

Branding Know-How

How to Choose the Right Agency for Your Branding Project: A Comprehensive Guide

We’ve worked with hundreds of brands during their agency selection process. This experience allowed us to make a guide to help you get the right partner.

Consumer Insights , Say-Do Gap

Bridge the Gap, Earn Their Trust: Gen Z’s Connection Currency

In the realm of Gen Z, brands are not just labels; they are living, breathing entities expected to embody a deeper belief consistently.

Belief

Where to Begin – Using Belief as a Breakthrough Competitive Advantage

Finding ways to stay ahead of the competitive curve can be challenging, but we have found a creative solution through the power of belief.

Branding Know-How

Brand Implementation: Rolling Out Your New Brand

It’s not surprising that many organizations run out of steam before the big reveal of the new brand. This is where a brand implementation plan comes in handy.

Belief

Return On Belief™: A New ROI For Businesses In Today’s Market

A new ROI has emerged in today’s rapidly evolving market: Return on Belief™ (ROB). Numerous studies have shown that belief-led brands consistently achieve higher growth rates in all aspects of their business. This new ROI considers that a company’s belief system can drive profits, recognition, trust, innovation, and social impact. In this article, we have…

Branding Know-How

The Challenges of Rebranding And What To Do About Them

Rebranding is a significant undertaking that requires careful planning, execution, and management to succeed. After doing hundreds of branding projects at BLVR®, we know that these projects often come with a special range of challenges that can stand in the way of the most impact. We also know that the smartest solutions to solving these…

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