AN INTERVIEW WITH SHANEY JO OF KEEP A BREAST
Meet Shaney jo, founder of Keep A Breast, a nonprofit dedicated to preventing breast cancer with education. You may not find Shaney organizing breast cancer 5K’s or sporting a pink Breast Cancer ribbon, but you will see her set up a breast cancer education booth at the Vans Warped Tour and make plaster casts of Katy Perry’s breasts. (We’re not joking.)
Every year, approximately 290,000 women are diagnosed with breast cancer. Shaney jo recognizes this statistic, and uses her innate creative and rockstar personality to change their lives everyday. Through Keep A Breast, she helps young people educate themselves on breast cancer prevention and early detection. Recently, Shaney jo visited the BLVR office to share her story and communicate her Brand Belief to our team.
Here’s our talk:
AR: At BLVR, we lead all brand development clients by identifying an organization’s “Brand Belief” – your organization’s take on the world, how it can make the world a little better and how your team will achieve that. Tell us, what is KAB’s Brand Belief?
SJ: As a nonprofit organization, we have a mission statement, which is essentially our brand belief. Our mission is to empower young people around the world with breast health education and support. Every time we have a new idea for a campaign, we always have to ask ourselves: is this in line with our mission? Does this align with our core values? Our Brand Belief is that prevention is the cure, that individuals have the power to be their own health advocates, and that education lays the foundation for impactful action.