Freelance Brand Strategist
More than the cool work we do for our clients, more than industry accolades, the thing we’re most proud of is the community we’ve created at BLVR. You know this place is different the moment you walk in the door. The folks who make up the BLVR team (contractors and full-time) are a special group. We care about one another, lift each other up, and always value person over position and even profit. Work and play are intertwined, which means we have fun together: happy hours, trips, workshops, special events, chef lunches, and a lot of laughing. Every day brings new challenges, and every day we work together to meet them.
At BLVR, hiring is our single most important act. When we make the decision to add to our family, we are methodical in our approach to guarantee we find the right fit. Our approach to hiring is thorough and intensive as we seek talented individuals who are humble, hungry, and smart. Make sure you bring your best to BLVR because we will bring our best to work each day for you.
Are you ready?
As a Brand Strategist, you balance creative, analytical, and strategic thinking in one complete package. In your role, you imagine a better world for your client and their customers as you work at the very top of the brand funnel to build a brands mission, vision and values that will drive growth and connection. Your strategies will solve complex business challenges. They will uncover the beliefs that will make the world a better place. They will identify who the hero is and the problem your brands will solve. They will create new ways to connect to the heart. You deliver everything with a level of trust. You work in partnership with the VP of Brand Development, Brand Account Manager and creative partners to develop disruptive thinking.
Roles and Responsibilities
- Pinpoint and solve sophisticated business issues
- Develop brand strategies including vision statements, purpose statements, values, brand tone of voice
- Develop unique and inspiring brand stories that are strategically disruptive
- Develop brand and product architecture strategies
- Develop audience segmentation strategies and develop personas
- Generate insights based on core human truths
- Become the brand expert understanding the category, business, and competitive landscape
- Conduct data analysis, audience research, stakeholder interviews, workshop sessions to develop well-informed strategic plans for clients
- Keep abreast of emerging behaviors, cultural/social trends, and technologies that are changing our client’s businesses
- Develop and lead presentations to senior staff members and clients
- Liaising with senior members of staff and clients to receive feedback and create improvements to strategies
Qualities and Qualifications
- Bachelor’s degree
- 7+ years of brand strategy at top tier agencies
- Stellar creative and strategic thinking with demonstrated ability to translate insights into successful initiatives
- Organized, detail and process-oriented with an ability to relentlessly follow-up in a fast-paced, challenging environment
- Excellent written and verbal communication skills
- A learner – always seeking to improve yourself, your team, and the world around you
- You thrive on direct, honest, and supportive communication and always thinking about how to help the teammates around you excel
Our Culture is guided by our beliefs and built on our Code of Creation and our Code of Existence.
Our Code of Creation
is grounded in the idea that we are created for community, built for a purpose, and that each of us possesses unlimited creative potential.
1. We Are Family
Humanity is designed for community. For us, work is more than work. Our office is a place where we cultivate thriving relationships, share ideas, collaborate on projects, challenge one another, and deliver fantastic outcomes for our clients. We share life, carry each other’s burdens, learn and grow together. We may be a team of individuals, but we are more than this, we are a family. We understand that we’re each a part of something bigger. Love and support are paramount in BLVR’s mission beginning within the walls of our agency, within the relationships we are blessed with, radiating through us and out of us as we invest in the dreams of one another and our clients every day.
2. We Have Purpose
At BLVR, we understand God put us all here for a reason. The gifts each BLVR team member possesses are no accident, and each gifting has immense potential to impact the world in profound ways. When we live out our purpose we discover our individual and collective value, find more joy in what we do, and our capacity for positively impacting the world around us is magnified. When we bring our gifts together, when we unite as a family, a synergy is created that allows each of us to do more because we are doing it together. Collectively, we embrace the reason for our existence. When we invest in each other, we fulfill our purpose just as we do when we invest in our clients and beyond. Every time we use what we have been given to show love to the world, we fulfill our purpose.
3. We are Creators
Each member of the BLVR family is a creator. We create value, service, relationships, and belief. We share a deep commitment to our areas of expertise (branding, design, development, management) and one another as our collective talents merge to craft solutions for our clients. Our job is to cultivate this creativity, continually looking for ways to do what we do more efficiently and more effectively. Through the use and growth of our individual creativity, we increase the value of what we offer one another, our clients, and the world. Our goal for each client is Brand Belief, the quality of that Brand Belief is directly proportional to the quality of creativity.
Our Code of Existence
Our Code of Existence is a critical element of BLVR family culture. This code defines how we interact with one another, how we behave in life, and the culture we are determined to build—a unique environment with the highest harmony, peace, and profit. BLVR’s Code of Existence is how we interact with each other and our customers, without the need for rules, forms, and limited human resources, etc. We simply expect everyone to be self-directed in the highest calling of personal responsibility. Act in the best interest of everyone else, us your brothers and sisters, yourself, and our customers. We serve and create daily with people who know how to make high-quality decisions that respect and enhance the people around them and the Business. We have a simple code that guides us:
Live a life of undivided integrity
- Always demonstrate a positive attitude
- Consider other people’s interests more important than their own
- Don’t settle for anything less than excellence
Our Cultural Requirements
We are passionate about our culture; cultivating and protecting it is nonnegotiable. When seeking to add to our BLVR family, a cultural fit is just as important as the skillsets and education an individual possesses.
- We are aware that our behavior speaks to what we believe
- We are authentic, understanding, and reliable
- We are driven to help others
- We always think big
- We are willing to be vulnerable
- We have passion and compassion
- We value diversity in people and thinking
- We are not afraid to make mistakes
- We are proactive, requiring little direction to take action
- We are committed to helping each other develop personally and professionally
- We love coffee, eating meals together, and a good party
- We are passionate about the work we do and the people we serve
Benefits of Working at BLVR
BLVR is a great place to work and we’re determined to constantly make it better.
The benefits of joining our team are vast. Here are a few:
Make a Difference in the World
At BLVR, we use our business to help make the world a better place. Supporting great causes and helping others who are in need is an important part of BLVR’s culture.
Got kids? We offer flexible schedules so our team members can get kids off to school in the morning, make time for dance recitals, and school performances, or leave a little early to go camping for the weekend. These events in life don’t happen often, but they are precious moments that shouldn’t be overlooked in the name of work.
Work hard, play harder! We like to have fun at BLVR. Bocce ball matches at Stone Brewery, interagency wiffle ball tournaments, monthly chef-catered meals, and agency-wide baking competitions are just some of the fun times we enjoy together.
We love to invest in your development because when you grow, BLVR grows with you. Want to take a course or attend a conference—it’s on us.
Free Beer, Coffee, and Snacks – Thinking, dreaming, and creating requires lots of fuel. Luckily, our kitchen is always stocked with all the essential (and sometimes not so essential) goodies to hold you over
BLVR is a WeVow Charter Member, and has zero tolerance for sexual misconduct in or out of the workplace. As a WeVow Charter Member, BLVR makes sexual harassment resources, anonymous reporting, and free professional counseling services available to all team members.