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Belief Moves Business: Grow your impact with the Say-Do Gap™ Assessment    

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The Belief Assessment™ is designed to assess whether your brand is fundamentally rooted in belief and positioned for success. You can expect the assessment to take approximately 15 minutes of focused time. Upon completion, we will provide a comprehensive breakdown of how belief influences six key factors that drive brand growth.

Completing the assessment is simple: carefully read each statement and position the slider according to where you believe your organization aligns. Is your company closer to the statement on the right or the one on the left?

Question 1

Our brand lacks a clear core belief.

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Our brand has a distinct core belief.

Question 2

Our core belief is absent from our branding and marketing.

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Our core belief is central to our branding and marketing.

Question 3

Our brand's core belief doesn't resonate with our customers.

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Our brand's core belief strongly resonates with our customers.

Question 4

Our visual identity (e.g., logos, colors, design) doesn't reflect our core belief.

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Our visual identity (e.g., logos, colors, design) is fully aligned with our core belief.

Question 5

Our verbal identity (e.g., brand tone, personality) doesn't embody our core belief.

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Our verbal identity (e.g., brand tone, personality) strongly embodies our core belief.

Question 6

Our products or services fully mirror our core belief.

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Our products or services don't mirror our core belief.

Question 7

Our purchasing touchpoints (e.g., websites, retail stores) don't reflect our core belief.

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Our purchasing touchpoints (e.g., websites, retail stores) are fully aligned with our core belief.

Question 8

Our delivery fulfillment experience doesn't embody our core belief.

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Our delivery fulfillment mirrors our core belief perfectly.

Question 9

Our customer support doesn't resonate with our core belief.

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Our customer support exemplifies our core belief.

Question 10

Our visual content (e.g., lifestyle shoots, product shoots) don't reflect our core belief.

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Our visual content (e.g., lifestyle shoots, product shoots) are fully aligned with our core belief.

Question 11

Our video content (e.g., brand storytelling, product education) doesn't embody our core belief.

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Our video content (e.g., brand storytelling, product education) mirrors our core belief perfectly.

Question 12

Our visual content (e.g., customer reviews, testimonials, social media posts) resonate with our core belief.

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Our visual content (e.g., customer reviews, testimonials, social media posts) exemplifies our core belief.

Question 13

Our brand communications campaigns are not reflective of our core belief.

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Our brand communications campaigns fully resonate with our core belief.

Question 14

Our product communications campaigns don't represent our core belief.

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Our product communications campaigns embody our core belief.

Question 15

Our demand generation campaigns aren't aligned with our core belief.

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Our demand generation campaigns are in complete harmony with our core belief.

Question 16

Our brand events and activations don't reflect our core belief.

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Our brand events and activations strongly embody our core belief.

Question 17

Our influencer program or other publicity initiatives aren't aligned with our core belief.

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Our paid influencer program or other publicity initiatives are in complete harmony with our core belief.

Question 18

Our social impact initiatives don't resonate with our core belief.

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Our social impact initiatives strongly embodies our core belief.

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