We Make Brand Belief

Tell Us Your Story

  • 1. Why are you doing this project? List top objectives.
  • 2. What is the purpose of your organization and/or idea?
  • 3. Who is your competition?
  • 4. What is the timeframe for achieving your goals?
  • 5. What does success look like for your organization?
  • 6. What specific metrics define success?
  • 7. What challenges are you currently facing?
  • 8. What is your brands authority—endorsements, statistics, recognizable associations or anything else that would establish your credibility and trust with customers?
  • 9. Who exactly is your ideal customer (the HERO)? What do they want? Any demographic information is helpful.
  • 10. What is your customer's biggest problem (pain point) and how do you solve it?
  • 11. Why will your customer choose your product or service over competitors?
  • 12. Are there any audiences you aren't currently reaching that you would like to reach?
  • 13. What does your customer want as it relates to your brand?
  • 14. Can you clearly describe what makes your brand/idea unique and valuable?
  • 15. What is your greatest weakness?
  • 16. Do you have a clear Brand Belief (WHY) that guides everything you do? What is it?
  • 17. Can you state your top-five brand attributes?
  • 18. Do you currently communicate in a way that resonates with your audience and reflects your brand belief (are your customers brand evangelists)?
  • 19. What other brands do you admire? Why?
  • 20. What might get in the way of success?
  • 21. What do you like about your current branding?
  • 22. What don't you like about your current branding?
  • 23. What's the story behind your current branding?
  • 24. Are there any particular adjectives you want people to associate with your brand?
  • 25. Where do you see your brand in 5 years?
  • This field is for validation purposes and should be left unchanged.