Together, with Tony Robbins marketing team, BLVR created the digital strategy for Unshakeable: Your Financial Freedom Playbook. The Unshakeable site provides users with an easy way to purchase the book, offers third-party endorsements, gives general book information, and most importantly, shares Tony’s heart through the Feeding America partnership.
A social media shareables page was created to allow users to share Unshakeable quotes with their network via pre-written and designed Facebook and Twitter posts. We created a series of compelling graphics – incorporating brand assets and aspirational imagery – paired with poignant book quotes and links to exclusive content. Tony utilized these graphics on his personal social media accounts, resulting in a high volume of social engagement, site traffic, product equity and recognition, and sales conversions.
Unshakeable immediately became the #1 bestseller for The New York Times, The Wall Street Journal, Amazon, Barnes & Noble, and Bookscan. And millions of Feeding America meals have been donated through the book’s massive success.