Driving growth for an insole company via a guided shopping experience and new subscription model

Scope of work:
  • Copywriting

  • UX Strategy

  • Website Design

  • Website Development

  • Photography


Aline products were scientifically proven to prevent and alleviate many of the health issues caused by taking poor quality steps. Although the product benefits were undeniable, the majority of transactions were taking place at brick and mortar retail locations instead of on the website, preventing the company from scaling.



Customers who used Alines in their footwear became raving fans, but they were only purchasing one pair as opposed to buying pairs regularly to use in all their shoes.



We created a new way for customers to shop online by encouraging them to sign up for a subscription program. A dynamic “Guide Me” feature led customers through the process, helping them find the perfect set of Aline products for all their shoes and even add family members and friends to their account. This approach led to fewer health issues for Aline customers and significantly increased sales for the company.

Next Project

Finest Made