Lolita’s:
Designing a frictionless web experience for a legacy restaurant looking to grow

Problem

Lolita’s Restaurants is one of San Diego’s top-rated and longest-lasting Mexican restaurant chains, receiving fanfare from locals and tourists alike. The restaurants had a loyal following but they weren’t achieving any meaningful customer growth.

Insight

We knew customers were shopping with their eyes (and stomachs) and didn’t want to jump through hoops to get their food, so we needed to create a site that was easily discoverable, convenient to use on mobile, and highlighted mouth-watering imagery.

Solution

Conversion was the key to success for Lolita’s web redesign, so we built a site around driving strong engagement with the menu and making ordering a seamless process. We implemented an organized call-to-order system, enabling potential customers to locate their restaurant of choice with ease. We also developed a location-based ordering functionality that provided a custom user experience and enhanced visibility of Lolita’s six San Diego locations.