A Web Experience to Drive Authenticity and Conversions
Scope of work:
Lolita’s Restaurants is one of San Diego’s top-rated and longest-lasting Mexican restaurant chains with fanfare from locals and tourists alike. The restaurants have a loyal following; however, they lacked customer growth.
We knew customers were shopping with their eyes (and stomachs) so it was important we created a SEO-friendly, mobile-responsive site with mouth watering imagery.
Lead generation was key to the success of Lolita’s web redesign. Taking into consideration market demographics, competition, and opportunities, we built a site that drove strong engagement with the Lolita’s menu. We implemented an organized call-to-order system, enabling potential customers to locate their restaurant of choice with ease. We also developed a geolocation-based ordering functionality that provided a custom experience for each user and maximized the visibility of Lolita’s six San Diego restaurant locations.