Your Say-Do Gap™
Assessment score:


Score breakdown

Here’s how your score breaks down across the six key areas of belief and business success creation.

  • Belief Identification:

    A clearly defined belief that is evident in all branding and marketing endeavors.


  • Tangible Representation:

    The tangible elements that people see, hear, and experience.


  • Customer Journey:

    Alignment of your brand's belief throughout the touchpoints in the customer experience.


  • Content Authenticity:

    The authenticity and consistency of your brand content.


  • Campaign Consistency:

    The alignment of your campaigns to your brand’s belief.


  • Brand Engagement:

    How your brand interacts with audiences and communities.


100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%


performing areas are:

Tangible Representation, Content Authenticity & Brand Engagement

performing area is:



Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.

1. Belief Identification

Instill a Culture of Belief-Driven Innovation:

Cultivate an environment where every employee, irrespective of their role, deeply understands and is inspired by your company's belief. This clarity will act as a catalyst for innovative ideas that not only align with the brand's belief but also address market needs in unique and differentiated ways.

Benefit: Propel your brand into the future with innovative solutions that are grounded in your company's core belief, ensuring sustainable growth and brand consistency.

2. Tangible Representation

Foster Cross-Functional Collaboration:

Cultivate open conversations among marketing, communication, product development, and customer service teams, establishing regular forums to share insights and address disparities, ensuring a consistent connection between your brand's belief and tangible actions, leading to deeper alignment and impactful outcomes.

Benefit: Creating feedback loops within the organization will establish a more consistent link between your brand’s belief and its actions, resulting in deeper alignment and impact

3. Customer Journey

Champion Consistent Belief Messaging:

Description: Close the Say-Do Gap with unwavering consistency. Your brand's commitment to its belief should reverberate through every message, image, and video you produce. Prioritize integrating this commitment into primary touchpoints, like homepages or pivotal landing pages, but also thread it into the smaller, often overlooked interactions. Visual storytelling, encompassing the mood and sentiment of your brand belief, amplifies the resonance with both potential and loyal customers.

Benefit: Through unwavering message consistency, customers are reassured of your brand's dedication to its core belief, solidifying their trust and engagement.

4. Content Authenticity

Champion Inclusive Audience Engagement:

In bridging the Say-Do Gap, dialogue with your audience is paramount. Embrace a comprehensive engagement strategy that listens and responds to the diverse voices of your audience. Active listening, be it through social channels or direct feedback mechanisms, provides valuable insights. Encourage co-creation of content, giving your audience a stake in your brand's narrative. By fostering this two-way relationship, you not only heighten content authenticity but also nurture a thriving community around your brand.

Benefit: A collaborative content approach amplifies authenticity, fosters community, and ensures your content resonates with its intended audience.

5. Campaign Consistency

Dive Deep into Impact Analysis:

Enrich your understanding of campaign impact by broadening the assessment lens beyond conventional metrics. Scrutinize the emotional resonance of campaigns anchored in your brand belief, assessing audience comprehension, emotional connection, trust, and purchasing influence. Harness both quantitative and qualitative feedback, and meticulously analyze data for comprehensive campaign impact, focusing on closing the Say-Do Gap. Utilize findings to refine and optimize future strategies.

Benefit: A comprehensive assessment provides holistic insights, facilitating strategies that resonate deeply and authentically with audiences.

6. Brand Engagement

Nurture a Vibrant, Belief-Centric Community:

An engaged community doesn't just champion your brand belief—they amplify it. Proactively cultivate a community aligned with your brand's core belief. Employ platforms like social media and online forums to reach and engage with those who echo your values. Promote open dialogue within this community, facilitating expression and discussion around your brand belief. Engage in these discussions, leveraging tools like Q&A sessions and polls, showing your brand's sincere commitment to its core conviction.

Benefit: A passionate community extends your brand's reach, acting as authentic advocates and fortifying trust within their wider networks.

Want to
know more?

We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.

Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469