Your Say-Do Gap™
Assessment score:


Score breakdown

Here’s how your score breaks down across the six key areas of belief and business success creation.

  • Belief Identification:

    A clearly defined belief that is evident in all branding and marketing endeavors.


  • Tangible Representation:

    The tangible elements that people see, hear, and experience.


  • Customer Journey:

    Alignment of your brand's belief throughout the touchpoints in the customer experience.


  • Content Authenticity:

    The authenticity and consistency of your brand content.


  • Campaign Consistency:

    The alignment of your campaigns to your brand’s belief.


  • Brand Engagement:

    How your brand interacts with audiences and communities.


100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%


performing area is:

Content Authenticity

performing area is:

Campaign Consistency


Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.

1. Belief Identification

Incorporate Belief into Strategic Decision-Making:

Make your identified belief an integral part of every decision-making process. Whether you're evaluating new product lines, marketing campaigns, or partnership opportunities, ensure they resonate with your brand's core beliefs. This alignment will reinforce brand consistency and authenticity in every interaction.

Benefit: Seamless alignment between what your brand says and does, fortifying trust among consumers and stakeholders.

2. Tangible Representation

Facilitate a Belief Discovery Workshop:

Engage your team in a deep-dive workshop aimed at uncovering the foundational beliefs of your company. This involves posing probing questions such as: "What is our raison d'être?", "How do our products or services enrich lives?", and "Who truly connects with our brand's core ethos?". A diverse mix of participants can bring varied insights, enriching the outcome of the session.

Benefit: Establishing a well-defined core belief that acts as a beacon, guiding both internal actions and external communications, leading to stronger brand cohesion.

3. Customer Journey

Champion Consistent Belief Messaging:

Description: Close the Say-Do Gap with unwavering consistency. Your brand's commitment to its belief should reverberate through every message, image, and video you produce. Prioritize integrating this commitment into primary touchpoints, like homepages or pivotal landing pages, but also thread it into the smaller, often overlooked interactions. Visual storytelling, encompassing the mood and sentiment of your brand belief, amplifies the resonance with both potential and loyal customers.

Benefit: Through unwavering message consistency, customers are reassured of your brand's dedication to its core belief, solidifying their trust and engagement.

4. Content Authenticity

Prioritize Genuine Storytelling:

Dive deep into the heart of what your brand believes in by weaving authentic narratives. Share real stories—emphasizing genuine emotions and experiences that reflect your brand's belief. By highlighting these authentic, relatable tales—be it through videos, imagery, or user-generated content—you create content that’s not just engaging, but also deeply resonant.

Benefit: Authentic storytelling deepens emotional connections, making your brand more relatable and trusted by your audience.

5. Campaign Consistency

Establish Belief-Centric Campaign Guidelines:

Strengthen the Say-Do Gap™ by making your brand's core belief the backbone of all campaign briefs. Clearly define the belief's elements to be emphasized, supplying creative teams with concise instructions. While fostering creativity, ensure campaigns—from message to visuals—are harmonized with the core belief. Incorporate KPIs, such as audience sentiment regarding the belief, and routinely evaluate drafts for brand alignment.

Benefit: Grounding campaigns in your core belief ensures a consistent and authentic portrayal, cultivating genuine audience trust.

6. Brand Engagement

Deepen Emotional Connections Beyond Transactions:

Transition from mere transactional interactions to authentic, emotionally-driven engagements to bridge the Say-Do Gap. Integrate your brand belief into all touchpoints, from events to PR initiatives. Design activations and events to deeply resonate with your belief, immersing participants in experiences that kindle emotions and build genuine connections.

Benefit: Engaging experiences founded on authentic interactions amplify brand loyalty and trust.

Want to
know more?

We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.

Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469