Your Say-Do Gap™
Assessment score:

31%

Score breakdown

Here’s how your score breaks down across the six key areas of belief and business success creation.

  • Belief Identification:

    A clearly defined belief that is evident in all branding and marketing endeavors.

    50%

  • Tangible Representation:

    The tangible elements that people see, hear, and experience.

    50%

  • Customer Journey:

    Alignment of your brand's belief throughout the touchpoints in the customer experience.

    70%

  • Content Authenticity:

    The authenticity and consistency of your brand content.

    70%

  • Campaign Consistency:

    The alignment of your campaigns to your brand’s belief.

    90%

  • Brand Engagement:

    How your brand interacts with audiences and communities.

    80%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Insights

Your STROGNEST
performing area is:

Campaign Consistency

Your LOWEST
performing areas are:

Belief Identification & Tangible Representation

Recommendations

Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.

1. Belief Identification

Facilitate Belief Discovery Discussions:

Delve deep into the foundational ethos of your company. Organize a workshop with cross-functional teams, inviting members from different departments and levels of seniority. This diversity will foster richer conversations and insights. Key discussion prompts could be: "Why did our founders start this business?", "How do our products/services fundamentally change lives?", and "Who are our core customers, and why do they choose us?". This exploratory session will provide clarity on your brand's belief system and create a shared understanding across the team.

Benefit: Establish a clear, unified, and compelling core belief that resonates internally and externally.

2. Tangible Representation

Facilitate a Belief Discovery Workshop:

Engage your team in a deep-dive workshop aimed at uncovering the foundational beliefs of your company. This involves posing probing questions such as: "What is our raison d'être?", "How do our products or services enrich lives?", and "Who truly connects with our brand's core ethos?". A diverse mix of participants can bring varied insights, enriching the outcome of the session.

Benefit: Establishing a well-defined core belief that acts as a beacon, guiding both internal actions and external communications, leading to stronger brand cohesion.

3. Customer Journey

Champion Consistent Belief Messaging:

Description: Close the Say-Do Gap with unwavering consistency. Your brand's commitment to its belief should reverberate through every message, image, and video you produce. Prioritize integrating this commitment into primary touchpoints, like homepages or pivotal landing pages, but also thread it into the smaller, often overlooked interactions. Visual storytelling, encompassing the mood and sentiment of your brand belief, amplifies the resonance with both potential and loyal customers.

Benefit: Through unwavering message consistency, customers are reassured of your brand's dedication to its core belief, solidifying their trust and engagement.

4. Content Authenticity

Prioritize Genuine Storytelling:

Dive deep into the heart of what your brand believes in by weaving authentic narratives. Share real stories—emphasizing genuine emotions and experiences that reflect your brand's belief. By highlighting these authentic, relatable tales—be it through videos, imagery, or user-generated content—you create content that’s not just engaging, but also deeply resonant.

Benefit: Authentic storytelling deepens emotional connections, making your brand more relatable and trusted by your audience.

5. Campaign Consistency

Dive Deep into Impact Analysis:

Enrich your understanding of campaign impact by broadening the assessment lens beyond conventional metrics. Scrutinize the emotional resonance of campaigns anchored in your brand belief, assessing audience comprehension, emotional connection, trust, and purchasing influence. Harness both quantitative and qualitative feedback, and meticulously analyze data for comprehensive campaign impact, focusing on closing the Say-Do Gap. Utilize findings to refine and optimize future strategies.

Benefit: A comprehensive assessment provides holistic insights, facilitating strategies that resonate deeply and authentically with audiences.

6. Brand Engagement

Deepen Emotional Connections Beyond Transactions:

Transition from mere transactional interactions to authentic, emotionally-driven engagements to bridge the Say-Do Gap. Integrate your brand belief into all touchpoints, from events to PR initiatives. Design activations and events to deeply resonate with your belief, immersing participants in experiences that kindle emotions and build genuine connections.

Benefit: Engaging experiences founded on authentic interactions amplify brand loyalty and trust.

Want to
know more?

We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.

Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469