Mega Church Rebrand Case Study | Church Brand Development

Rock Church

Megachurch branding and brand activation

“I appreciate their professionalism. I can have peace of mind working with them. When I give their team a direction, it’s handled. BLVR delivers.”

– Chris Mefford, Marketing Director



Former San Diego Charger player Miles McPherson left the NFL for a life of ministry. He became a pastor and founded the Rock Church, one of fastest growing and most technologically advanced churches ever. And with all that the church wanted to do, they needed a reliable creative partner to come alongside and help out with the plethora of branding and marketing efforts.

Brand Identity


The Rock Church brand had been in place for well over a decade when we began to explore a modernized art direction. The Rock is very intentional about pursuing the bigger world outside the church walls, so we developed an interconnect 3-part system that quickly became the new look of the megachurch.

Brand Activation


Acting as an extension of the internal MarComms team, BLVR has been pulled in on a wide range of brand development and creative projects over the years. Highlights include a ministry guide, several sub-brands for things like the bookstore and thrift shop, bulletins, capital fundraising campaigns, apparel and websites.


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Keystone Church