Traders Point Christian Church Case Study - See how Traders Point unified its message and modernized its presence through a strategic brand transformation.
Church Rebrand
THE PROBLEM
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The Say-Do Gap is the distance between what your church proclaims and what people actually experience.
SAY = biblical truths, mission, values, sermons, and strategic plans.
DO = the reality people experience online, in lobbies, and through ministries.
When proclamation outpaces practice, trust erodes—and people quietly slip away. Behavior proves belief.
The Solution
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We help churches align belief and behavior everywhere—so trust grows, people stay, and ministry moves forward.
Our Alignment Framework is simple, repeatable, and proven:
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Declare: Decide what you stand for (plant your flag)—and how you’ll say it. |
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Diagnose: Map the gaps from pulpit to parking lot. |
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Design: Build the words, experiences, and systems that close the gaps. |
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Demonstrate: Live it—training and rhythms that prove what you say and build trust. |
Why BLVR
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We’re not a church marketing firm. We’re a belief-driven brand consultancy rooted in one conviction:
“Belief drives everything.”
For over 20 years, we’ve helped global brands, nonprofits, and churches live what they believe—through strategy, story, systems, and culture.
That cross-industry experience shapes how we serve churches today:
With clarity.
With conviction.
And with a deep understanding of what builds trust.
Trusted By
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Services
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Whether you’re launching something new, navigating change, or stepping into growth, we help church leaders bring clarity to what they believe—and align every expression, experience, and system around it. Because when belief and behavior align, trust builds—and your mission moves forward with clarity and momentum.
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Church Brand Strategy & Identity.
Where SAY is defined: Unearth and articulate your core belief system—belief, purpose, vision, and values—and codify it into clear language, a flexible visual identity, and decision filters your team uses—so your church speaks with one voice and decisions stay aligned and on-brand.
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Church Website, SEO, & Marketing.
Where SAY becomes DO: Bring belief to life across web, content, campaigns, and environments—guest-first website, clear wayfinding, and unified storytelling—so the complete experience matches the promise and more people take next steps.
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Church Consulting & Ops Support.
Where DO becomes habit: Collaborating closely, we consult, coach, and deliver operational support—guiding strategy, streamlining systems, and boosting execution—so the experience aligns with your vision, your team feels supported, and progress accelerates.
Church Branding Case Studies
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Featured Press
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Church Branding Resources
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Browse helpful free guides and articles that align belief, brand, and behavior—positioning your church to provide hope & help to the churched, dechurched and unchurched in your community.
This guide introduces a radical new approach to aligning your church website with your mission, resulting in life transformation and church growth.
This guide offers an actionable approach to reach and engage all the various people groups in your diverse community.