Welcome to BLVR!
We're a San Diego branding agency.
What We Believe
We believe all great brands begin with an idea, a belief that something is missing in the world. An ideology that they can’t help but share with the hope of finding others who believe as they do. At BLVR, we are a diverse team joined together by a shared purpose. Everything we do, we believe in driving meaningful outcomes for our clients to ensure they make the greatest impact in the world, and we work hard to do this through our unique Brand Belief philosophy, the platform we have, and the community we create.
We execute every aspect of brand development to ensure your business stands out and makes the greatest impact in the world. By combining strong strategic thinking, powerful storytelling, and best-in-class design BLVR creates engaging and memorable brand experiences to drive trust, loyalty, evangelism, and growth.
- Brand & Product Architecture
- Brand Strategy
- Belief, Mission, Vision, & Values
- Corporate Social Responsibility
- Brand Positioning
- Naming & Tagline
- Brand Identity
- Brand Tone & Voice
- Brand Story & Guidelines
- Campaign Design
- Art Direction
- Graphic Design
- Environmental Design
- Packaging Design
- Asset Creation
- Motion Graphics
- User Experience (UX) Strategy
- User Research
- Persona Development
- Solution Architecture
- Content Creation
- SEO Strategy
- Prototyping & Optimization
- User Interface (UI) Design
- Technology Discovery
- Full-Stack Development
- CMS Implementation
- eCommerce Platforms
- Web Application Development
- Third-Party Platform Integration
- Quality Assurance
- Hosting & Maintenance
Account & Marketing Coordinator
With an exemplary career history built on the values of well-developed organization, clear communication and project management, coupled with passion for creativity, Mikayla brings an analytical pragmatic creative approach to the BLVR team. As an Account & Marketing Coordinator, Mikayla assists both the accounts side with project management and client communications as well as supporting the business development team with portraying the best version of BLVR to potential clients and employees. She uses her problem solving skills to craft creative solutions with her artistic talents to produce stellar results. Outside of BLVR you can catch Mikayla trying the new upcoming restaurants, watching a football game, or on a photoshoot adventure.
With experience in running a small marketing program and managing projects, Kris brings a broad understanding of marketing to the BLVR team. As an Account Coordinator, Kris supports the team with project management and client communications. He is passionate about his work and constantly strives for excellence. Outside of BLVR, Kris is a fitness enthusiast and an adventurer; he plays recreational sports and hikes trails around San Diego.
With a background in traditional and digital advertising, Erica leads the Account Department at BLVR. She has experience working for award-winning international brands and local start-ups, including Papa Johns, Olive Garden, 3M and Skullcandy. She excels at building strong client relationships and creative strategies that push the business forward. In her free time, you can find this former New Yorker hanging out with her dog, watching Penn State football or cooking up dishes that give others major food envy.
Armed with an intuitive understanding of what drives project success, Paul brings over 6 years of top-notch client service to the BLVR account team. He has experience in traditional and digital advertising working with national and local clients, including Barclays US, CareFirst BlueCross BlueShield, and Curio Wellness. Paul excels at finding order amongst the chaos to deliver creative and strategic solutions. In his free time, you can find this Baltimore-native exploring San Diego, hanging out at the beach, or trying new restaurants and breweries.
Melanie brings over eight years of marketing experience, spanning traditional, digital, and experiential. She’s worked with global brands like PayPal, eBay, and TD Ameritrade at leading agencies on both coasts. Her unique skillset is a blend of account management and business development expertise, and as a lifelong learner, she can always share a podcast or documentary recommendation.
A wahine (woman) of all trades, Māpuana (mah-poo-ah-nah) was born and raised on the island of Maui, moved to Reno to pursue a journalism degree. She graduated from the Reynolds School of Journalism at the University of Nevada in 2019 where she received a BA in strategic communications.
She has experience managing numerous high-end casinos and various local Reno-Tahoe clients at Foundry, a full-service marketing agency in Reno. She’s developed creative marketing strategies for clients such as a luxury farm-to-table restaurant on Maui, The Mill House, The Maui Tropical Plantation, University of Nevada, and Wienerschnitzel. In her free time, she works with freelance social media clients such as Island Sotheby’s International Realty.
Mapuana believes in the power of compassion, always leading with ethical and strategic solutions, and building relationships founded on respect and brilliant ideas. She has a passion for people and creating a brand worth remembering. She thrives in a collaborative environment and greets challenges with a smile. Her superpower? She can put out fires and wear multiple hats — all with a smile.
When she’s not working with kick-ass clients, Mapu can be found laying in bed with her furbaby, Luna, at a spin class, daydreaming of opening a pitbull rescue or surfing some pristine Maui waves with her dad.
A Grand Rapids native, Alec is a passionate account leader that excels in helping clients make a difference with their brands. He has experience working with international and regional brands, including: Steelcase, Amway and Aquinas College. In his free time, he has no trouble staying busy. Learning new instruments and making music, fishing, and playing pickup basketball are just a few hobbies that he enjoys.
With over a decade of experience, Austin leads the creative vision at BLVR. Photography, painting, drawing, and filming were all early passions that eventually lead to a career in Design & Advertising. Austin has worked with a wide range of clients across all verticals including Transworld Surf Magazine, Victory Motorcycles, Polaris Snowmobiles, MillerCoors, Toyo Tires, Wild Turkey, The North Face, Eddie Bauer, and Harrah’s Resort Southern California to name a few. He’s been recognized by the ADC Awards, One Show, Communication Arts, Lürzer’s Archive, Adweek, Ads of the World, National Addy’s, The Denver 50, and his artwork has been shown in Colorado, California, Georgia, and New York.
Wendy leads creative copywriting at BLVR, where she helps brands communicate their heart and purpose through Brand Belief and clear, compelling storytelling. She loves working with people-focused brands that honor the experiences of individuals and want to make a difference in the world. Wendy brings over seven years of creative writing and editing experience to the company. Previously, she served as editor-in-chief of the Viewpoint, an award-winning magazine created by Point Loma Nazarene University. She has crafted copy for brands such as Bethany Hamilton, Section 32, Mustard Seed School, The Rock Academy, Lipscomb University, Voice of San Diego, and the San Diego Blood Bank. She has also written editorials on influential change-makers like Bob Goff, Doug Bowman, Aira, Urban Rescue, Moniker Group, and The Links, Inc.
Damin brings two decades of award-winning design experience to the creative team at BLVR. He is passionate about conceptualizing and designing ways for brands to communicate with authenticity and heart. He encourages the creative team to push boundaries, striving for smart, disruptive work that goes beyond aesthetics. Sterling has created hundreds of identities and worked with a range of clients including global brands like TaylorMade Golf, the San Diego Chargers, Switchfoot, and international nonprofits such as Restore International, World Vision, and The Steven Spielberg Foundation.
Dan is an enthusiastic driver of high-octane creative work made to amplify brands who wish to stand out. For more than ten years he has helped deliver creative guidance, business strategy, and visual design for influential brands including Starbucks, Burton Snowboards, Danner Boots, 10 Barrel Brewing Co., Mtn Dew, Microsoft, and Mt. Bachelor among others. When Dan escapes the glow of the computer screen — you’ll find him outside. He is a passionate snowboarder, surfer, motorcycle fanatic, and craft beer connoisseur.
Katie joined BLVR and hit the ground running, working on projects for the Rock Academy and Keystone Church, two megachurches in the U.S. Working closely with BLVR’s creative director, Katie uses her knowledge and expertise in layout design to bring brand expression to BLVR’s clients. When Katie is not in the office, she is spending time with her friends soaking up the San Diego sun.
Senior Digital Designer
With more than 15 years of multidisciplinary design experience and a passion for art, Nate uses his wisdom and creative edge to focus on designing in the digital realm. He loves conceptualizing entire digital experiences with clean design and modern development techniques to bring our favorite brands to life. He has worked with great brands such as: Switchfoot, Futures, Aline, and Bethany Hamilton.
Haley is a creative producer who is enthusiastically ready to take on whatever comes her way. She has diverse experience working on productions for independent films, broadcast commercials, television shows, and post production/VFX. Haley joins the BLVR team from a division of Oglivy, where she has produced both broadcast and digital projects for brands including UnitedHealthcare, Newell Brands, Energizer Holdings, 1800Petmeds, and others.
Haley’s passion for storytelling and her attention to detail makes her well suited to propel projects to their final and best results. She likes to work hard and she always looks forward to creating content with a team. There’s nothing better than seeing our ideas come to life!
Eric is an expert web developer and development team leader. He is driven to create meaningful web experiences that delight users and solve client problems. He has extensive knowledge of all web-based programming languages, with a focus on LAMP stack, Magento, and WordPress. His experience ranges from building custom back-end solutions to implementing existing front-end technologies—all while learning and applying new techniques.
Wayne helps produce quality web projects at BLVR from start to finish. He specializes in UX strategy/planning, and serves as the liaison between clients and BLVR, where he takes great satisfaction in helping brands get to the next level with their new digital homes. He has had the opportunity to work with clients such as the Irvine Company, Boot World, Bethany Hamilton, and numerous Marcus & Millichap Partners.
With a background in user experience, interaction design, and cognitive science, Bobby brings an informed human-centered perspective to UX Design at BLVR. As UX Designer, Bobby delivers creative storytelling solutions supported by user research to drive brand growth. He is passionate about his advocacy for users, consistently striving to create the best experience for people. Outside of his work, you can find this New York native surfing the beaches of San Diego or exploring a new hiking trail.
Nino “Neens” Camilo
A former action sports industry marketeer, Neens floated his way into the food world on accident. Taking what he knew from marketing surfers and sunglasses into the world of chefs and plates. Since then he has founded San Diego’s popular, I Love Poke Festival & Competition, an annual tasting event highlighting island style food & culture. As our “foodie correspondent” Neens keeps BLVR in the know of the local culinary scene by organizing a monthly luncheon that features guest chefs and stories behind the brand. He keeps us well fed and well informed.
Jesse Ryan Barrick
Jesse has been a high impact technology executive in San Diego for over 18 years. In 2001 he founded Sisera Technologies which has a dynamic team with a national reach that he still leads today. In 2009, he came alongside BLVR and has shaped and executed their information technology strategy since then. He has helped the world’s largest hosted Exchange provider expand their business and was personally responsible for over 1% of their business. More recently, over the past 5 years, one of his focuses has been on deploying high performance, high security Cisco Meraki networking equipment across the country and no one has deployed more organizations in San Diego than him. Jesse is passionate about reaching the world for Christ and showing his love to others through giving. He has been attending the Rock Church since its founding in 2000 and has been a volunteer in their children’s ministry since 2001 (longer than anyone else). He met his wife Bethany while serving together in 2001 and they have two daughters. In November 2001, Jesse and his wife were named Rock Church Heroes. For hobbies, he enjoys surfing and craft beer.
Joe started at BLVR as a part-time contractor and has worked his way up to Brand Coordinator. Along with his duties as a Brand Coordinator, he handles the Google Analytics for all websites as one of his roles. Joe is multi-talented and is always willing to jump in and help wherever he is needed. He has been lucky to have been able to work with clients such as 211 San Diego, America’s Best 401k, Santa Fe Christian Schools, DeepRoots Bible, and Youth for Christ International.
Scott Seton Hancock
Partner / CEO
As CEO of BLVR, Scott leads the strategic vision of the company, ensuring BLVR’s Brand Belief philosophy is at the heart of everything it does. Scott brings more than a decade of award-winning strategic ideation, design, brand, and business-building experience to impactful brands such as Andis, Vessel, Futures Fins, and DHI Telecom.
Previously, Scott founded Risen Magazine, a pop-culture publication distributed nationwide at Walmart, Barnes & Noble, and Virgin Mega-stores, and co-founded The Glue Network, a global cause marketing platform that partnered with brands and non-profit organizations like Cisco, Hurley, TOMS, and Keep-A-Breast, to name a few.
PARTNER / COO
Adam leads BLVR’s day-to-day operations and is responsible for the financial affairs of the company. He takes great satisfaction in ensuring the BLVR team executes at a high level to ensure positive outcomes for every client. With almost 20 years of industry experience, Adam has worked with close to 500 brands, including Globe, World Vision, Marcus & Millichap, Creative Planning, and Liberty Station to name a few. Adam is passionate about making a difference in the world and serves on the board of Youth For Christ San Diego and Elevate Elementary School. He is also actively involved with Cub Scouts and Little League Baseball.
PARTNER / Senior Designer
Having co-founded BLVR with brother Adam, Todd brings over 20 years of experience to the design side of the business. He has been involved in all aspects of the company’s creative offerings adding senior leadership and design application. Todd also acts as director of photography for the consultancy shooting or producing each aspect of a shoot both in studio and in the field. He enjoys using his talents on projects of purpose where greater impact is being made throughout the world with such clients as World Vision, Bethany Hamilton, Natural High, and Bob Goff’s Love Does.
Business Development Director
Lenya leads business development at BLVR and is well-versed in partnering with Clients to drive long-term value for their organization. She honed her craft working on global brands like Procter & Gamble, Anheuser-Busch, Sony, and Canon at leading agencies, including Saatchi & Saatchi, Leo Burnett, and BASIC. A master of purpose-led creativity, her work has been honored by the Effie Awards and the prestigious Cannes Lion Festival.
Maggie leads BLVR’s Strategy department, drawing on her decade of cross-functional experience building and positioning brands across a wide range of verticals. Over the years, she’s had the pleasure of partnering with some of the world’s leading brands including Nordstrom, TABASCO, Disney, Bare Escentuals, Cox Communications, Gruppo Campari, Cisco Systems, and Union Bank. Whether it’s established category leaders that need a refresh or emerging category disruptors that need to punch above their weight, Maggie is passionate about helping brands to better understand their consumers, identify the competitive white space, and articulate their purpose in a meaningful way.
Catherine Van Ryckeghem
Born and raised in Belgium, Catherine caught the travel bug at an early age. She has lived and worked in 13 countries, most recently China, India, and France. She’s been in the advertising strategy field for about 7 years, and has worked with clients like Google, Salesforce, Behr, Swagelok, Nike, American Greetings, Continental and many others. Passionate about telling an authentic story, Catherine prides herself on uncovering brand northstars. She has extensive experience in digital brand transformation and global communication planning. Outside of work, Catherine likes to explore new neighborhoods, hang out with her two dogs (Archie and Duke) and try all the foods.
As a Junior Strategist, Zander supports the strategy team in a variety of functions across a number of verticals. Through his International Business course work and extensive travel, Zander has carved out a unique worldview that he takes to brand development to offer an informed lens to support disruptive, belief-led, customer-centric brands. He believes that every brand project represents an opportunity to get more out of businesses and drive meaningful change. Outside of the office, you can find Zander boxing, cooking a new pasta dish, or relaxing at a coffee shop.
Prior to BLVR, Cara honed her craft at the VCU Brandcenter earning a Masters in Business, concentrating in brand strategy. She furthered her career working at Carvana, OBERLAND, and Havas. Along the way she developed a range of experiences in launching, growing, and guiding brands. Passionate about travel, languages and culture, Cara puts inclusivity, authenticity, and adventure at the core of everything she does.
BLVR is a Certified B Corporation, which is recognized for having the highest standard for social corporate responsibility. B Corps are a new type of corporation that uses the power of business to solve social and environmental problems.Be Generous