It’s our beliefs that guide us.

ABOUT US

After a decade of building communication solutions for our clients, we’ve learned a simple truth—passionate beliefs fuel strong brands. It’s why we developed our Brand Belief philosophy. By getting to the core of your brand’s purpose, we can move beyond product features and benefits, and position your brand to build deeper emotional relationships that connect to the heart. BLVR are experts at making Brand Belief with the power to inspire trust, loyalty, evangelism, and growth.

We believe all great brands:
01

Are Driven By Their Beliefs

A fundamental element of all great companies is a central ideology—core values and a sense of purpose beyond just making money. Strong beliefs attract consumers who share those values. For consumers, what you believe is usually more important than what you make or sell. Belief-led brands inspire deeper emotional engagement among customers and more impassioned commitment among employees.

02

Appeal To The Heart

Simply put, people buy based on feelings, not facts. Great brands know that creating a deeper connection requires moving beyond functional benefits and getting to the root of why people care—the badges of identity they want to wear and what pulls on their heartstrings. Appeal to the heart, and you’ll be able to win over customers' minds.

03

Make the Customer the Hero

It’s natural for marketers to start from their own viewpoint when developing their brand stories. We often hear clients say, “I have a revolutionary product, and it’s going to be great,” but one key element is missing—the customers. They are your reason for existence and the people you live to serve. The surest way to embed your brand into their minds and, most importantly, their hearts, is to build their needs, problems, and insights into the core of your brand story.

04

Disrupt The Market

In a world of followers, “me-too” offerings, and traditional marketing ploys, it’s hard to stand out from the crowd. By challenging the conventions that shape the standard approach to business, disruptors identify new white space that allows them to be distinct and redefine the market. From new business models to communication platforms, disruptive thinking allows your brand to stand out and connect quickly.

MAKING BRAND BELIEF SUCCESS

Your Brand Belief is how you live and breathe through your entire experience. BLVR’s four-step process, crafted from working with hundreds of clients, utilizes tried-and-tested strategic and creative techniques that unlock opportunities to build brand and business success.

DREAMERS, THINKERS,
EXPLORERS, MAKERS

We are a ragtag group of storytellers, strategists, writers, artists, innovators and developers that have a shared passion for building disruptive brands. We all hail from different countries and states, towns big and small. Yet we’re all drawn together by a shared love for storytelling. The people that make up BLVR bring years of experience, passion and drive to each client – building the most creative work to maximize your organization’s visibility, credibility and ROI.

Partner / CEO

Scott Seton Hancock

Scott guides BLVR’s overall vision and strategic direction. With an intense passion for getting to the heart of a brand, he delights in helping organizations live their Brand Belief through authentic behaviors, thus strengthening their power to inspire brand trust, loyalty, evangelism, and growth. Previously, Scott founded Risen Magazine, a nationally distributed pop-culture publication, as well as The Glue Network, a global cause-marketing platform. When not in the office, Scott is adventuring with his family, taking photos or developing a new recipe in the kitchen.

Partner / COO

Adam McWethy

Adam leads BLVR’s day-to-day operations and is responsible for the financial affairs of the company. He takes great satisfaction in ensuring that the BLVR team executes at a high level to ensure positive outcomes for every client. Adam is passionate about making a difference in the world and serves on the board of Youth For Christ San Diego.

VP Brand Development

Lenya McGrath

Lenya leads brand development at BLVR and is well-versed in finding human truths, developing brand stories, and designing communication strategies. She honed her craft working on global brands like Procter & Gamble, PlayStation, and Canon at leading agencies, including Saatchi & Saatchi and Leo Burnett. A master of both strategy and creativity, her work has been honored by the Effie Awards and the prestigious Cannes Film Festival.

Partner / Digital Design Director

Todd McWethy

Leading BLVR’s digital team, Todd helps elevate brands with tactics based on strategy, fueled by creativity, and inspired by people. Motivated and driven by art, Todd uses design to solve business challenges. He implements digital strategies that help clients become more competitive and profitable.

Brand Identity Director

Damin Sterling

With two decades of award-winning design experience, Damin spearheads brand identity for BLVR. He is passionate about conceptualizing and designing ways for brands to communicate to their constituents visually. He has developed inspiring identities for brands such as Vessel, Switchfoot, and 31 Bits, to name a few.

Lead Developer

Eric Johnson

Eric is an expert web developer and development team leader. He is driven to create meaningful web experiences that delight users and solve client problems. He has extensive knowledge of all web-based programming languages, with a focus on LAMP stack, Magento, and WordPress. His experience ranges from building custom back-end solutions to implementing existing front-end technologies—all while learning and applying new techniques.

OUR CLIENTS

Ready to make Brand Belief?

Let’s Jam

The best organizations have made a vow to build a culture of safety, trust, and zero tolerance for sexual misconduct. A public promise to live by a higher standard. You’ll recognize these organizations when you see the WeVow Member Seal. Will you join us? Will you commit to building a culture of safety? Will you offer zero tolerance for sexual misconduct in your workplace? Will you vow to live by a higher standard?

Make the Vow