Welcome to BLVR!
We're a San Diego branding agency.
What We Believe
We believe all great brands begin with an idea, a belief that something is missing in the world. An ideology that they can’t help but share with the hope of finding others who believe as they do. At BLVR, we are a diverse team joined together by a shared purpose. Everything we do, we believe in driving meaningful outcomes for our clients to ensure they make the greatest impact in the world, and we work hard to do this through our unique Brand Belief philosophy, the platform we have, and the community we create.
Expertise
We execute every aspect of brand development to ensure your business stands out and makes the greatest impact in the world. By combining strong strategic thinking, powerful storytelling, and best-in-class design BLVR creates engaging and memorable brand experiences to drive trust, loyalty, evangelism, and growth.
Expertise
We execute every aspect of brand development to ensure your business stands out and makes the greatest impact in the world. By combining strong strategic thinking, powerful storytelling, and best-in-class design BLVR creates engaging and memorable brand experiences to drive trust, loyalty, evangelism, and growth.
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Brand Development
- Research
- Brand & Product Architecture
- Brand Strategy
- Belief, Mission, Vision, & Values
- Corporate Social Responsibility
- Brand Positioning
- Naming & Tagline
- Brand Identity
- Brand Tone & Voice
- Brand Story & Guidelines
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Brand Design
- Campaign Design
- Art Direction
- Graphic Design
- Environmental Design
- Packaging Design
- Photography
- Videography
- Copywriting
- Asset Creation
- Motion Graphics
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User Experience
- User Experience (UX) Strategy
- User Research
- Persona Development
- Solution Architecture
- Content Creation
- SEO Strategy
- Prototyping & Optimization
- User Interface (UI) Design
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Web Development
- Technology Discovery
- Full-Stack Development
- CMS Implementation
- eCommerce Platforms
- Web Application Development
- Third-Party Platform Integration
- Quality Assurance
- Hosting & Maintenance
Clients
Team
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Scott Seton Hancock
Partner / CEO
As CEO of BLVR, Scott leads the strategic vision of the company, ensuring BLVR’s Brand Belief philosophy is at the heart of everything it does. Scott brings more than a decade of award-winning strategic ideation, design, brand, and business-building experience to impactful brands such as Andis, Vessel, Futures Fins, and DHI Telecom.
Previously, Scott founded Risen Magazine, a pop-culture publication distributed nationwide at Walmart, Barnes & Noble, and Virgin Mega-stores, and co-founded The Glue Network, a global cause marketing platform that partnered with brands and non-profit organizations like Cisco, Hurley, TOMS, and Keep-A-Breast, to name a few.
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Adam McWethy
PARTNER / COO
Adam leads BLVR’s day-to-day operations and is responsible for the financial affairs of the company. He takes great satisfaction in ensuring the BLVR team executes at a high level to ensure positive outcomes for every client. With almost 20 years of industry experience, Adam has worked with close to 500 brands, including Globe, World Vision, Marcus & Millichap, Creative Planning, and Liberty Station to name a few. Adam is passionate about making a difference in the world and serves on the board of Youth For Christ San Diego and Elevate Elementary School. He is also actively involved with Cub Scouts and Little League Baseball.
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Todd McWethy
PARTNER / Senior Designer
Having co-founded BLVR with brother Adam, Todd brings over 20 years of experience to the design side of the business. He has been involved in all aspects of the company’s creative offerings adding senior leadership and design application. Todd also acts as director of photography for the consultancy shooting or producing each aspect of a shoot both in studio and in the field. He enjoys using his talents on projects of purpose where greater impact is being made throughout the world with such clients as World Vision, Bethany Hamilton, Natural High, and Bob Goff’s Love Does.
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Lenya McGrath
Business Development Director
Lenya leads business development at BLVR and is well-versed in partnering with Clients to drive long-term value for their organization. She honed her craft working on global brands like Procter & Gamble, Anheuser-Busch, Sony, and Canon at leading agencies, including Saatchi & Saatchi, Leo Burnett, and BASIC. A master of purpose-led creativity, her work has been honored by the Effie Awards and the prestigious Cannes Lion Festival.
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Austin Lane
Creative Director
With over a decade of experience, Austin leads the creative vision at BLVR. Photography, painting, drawing, and filming were all early passions that eventually lead to a career in Design & Advertising. Austin has worked with a wide range of clients across all verticals including Transworld Surf Magazine, Victory Motorcycles, Polaris Snowmobiles, MillerCoors, Toyo Tires, Wild Turkey, The North Face, Eddie Bauer, and Harrah’s Resort Southern California to name a few. He’s been recognized by the ADC Awards, One Show, Communication Arts, Lürzer’s Archive, Adweek, Ads of the World, National Addy’s, The Denver 50, and his artwork has been shown in Colorado, California, Georgia, and New York.
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Erica Hernandez
Account Director
With a background in traditional and digital advertising, Erica leads the Account Department at BLVR. She has experience working for award-winning international brands and local start-ups, including Papa Johns, Olive Garden, 3M and Skullcandy. She excels at building strong client relationships and creative strategies that push the business forward. In her free time, you can find this former New Yorker hanging out with her dog, watching Penn State football or cooking up dishes that give others major food envy.
Awards

BLVR is a Certified B Corporation, which is recognized for having the highest standard for social corporate responsibility. B Corps are a new type of corporation that uses the power of business to solve social and environmental problems.
Be Generous