Welcome to BLVR!
We're a San Diego branding agency.

Scott Seton Hancock

Partner / CEO

As CEO of BLVR, Scott leads the strategic vision of the company, ensuring BLVR’s Brand Belief philosophy is at the heart of everything it does. Scott brings more than a decade of award-winning strategic ideation, design, brand, and business-building experience to impactful brands such as Andis, Vessel, Futures Fins, and DHI Telecom.

Previously, Scott founded Risen Magazine, a pop-culture publication distributed nationwide at Walmart, Barnes & Noble, and Virgin Mega-stores, and co-founded The Glue Network, a global cause marketing platform that partnered with brands and non-profit organizations like Cisco, Hurley, TOMS, and Keep-A-Breast, to name a few.

Adam McWethy

PARTNER / COO

Adam leads BLVR’s day-to-day operations and is responsible for the financial affairs of the company. He takes great satisfaction in ensuring the BLVR team executes at a high level to ensure positive outcomes for every client. With almost 20 years of industry experience, Adam has worked with close to 500 brands, including Globe, World Vision, Marcus & Millichap, Creative Planning, and Liberty Station to name a few. Adam is passionate about making a difference in the world and serves on the board of Youth For Christ San Diego and Elevate Elementary School. He is also actively involved with Cub Scouts and Little League Baseball.

Todd McWethy

PARTNER / Senior Designer

Having co-founded BLVR with brother Adam, Todd brings over 20 years of experience to the design side of the business. He has been involved in all aspects of the company’s creative offerings adding senior leadership and design application. Todd also acts as director of photography for the consultancy shooting or producing each aspect of a shoot both in studio and in the field. He enjoys using his talents on projects of purpose where greater impact is being made throughout the world with such clients as World Vision, Bethany Hamilton, Natural High, and Bob Goff’s Love Does.

Erica Hernandez

Account Director

With a background in traditional and digital advertising, Erica leads the Account Department at BLVR. She has experience working for award-winning international brands and local start-ups, including Papa Johns, Olive Garden, 3M and Skullcandy. She excels at building strong client relationships and creative strategies that push the business forward. In her free time, you can find this former New Yorker hanging out with her dog, watching Penn State football or cooking up dishes that give others major food envy.

Austin Lane

Creative Director

With over a decade of experience, Austin leads the creative vision at BLVR. Photography, painting, drawing, and filming were all early passions that eventually lead to a career in Design & Advertising. Austin has worked with a wide range of clients across all verticals including Transworld Surf Magazine, Victory Motorcycles, Polaris Snowmobiles, MillerCoors, Toyo Tires, Wild Turkey, The North Face, Eddie Bauer, and Harrah’s Resort Southern California to name a few. He’s been recognized by the ADC Awards, One Show, Communication Arts, Lürzer’s Archive, Adweek, Ads of the World, National Addy’s, The Denver 50, and his artwork has been shown in Colorado, California, Georgia, and New York.

Maggie Speciale

Senior Strategist

Maggie is a brand/communications strategist with a decade of cross-functional experience building and positioning brands across a wide range of verticals. Over the years, she’s had the pleasure of partnering with some of the world’s leading brands including Nordstrom, TABASCO, Disney, Bare Escentuals, Cox Communications, Gruppo Campari, Cisco Systems, and Union Bank. Whether it’s established category leaders that need a refresh or emerging category disruptors that need to get their name out, Maggie is passionate about helping brands to better understand their consumers, identify the competitive white space, and articulate their purpose in a meaningful way.