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About

Welcome to BLVR!
We're an independent branding agency in San Diego.

What We Believe

Great brands begin with an idea, a belief that something is missing in the world. An ideology that we can’t help but share with the hope of finding others who believe as we do. At BLVR, we are a diverse team joined together by a shared purpose. Everything we do, we believe in making a difference in the world, and we work hard to do this through our unique Brand Belief philosophy, the platform we have, and the community we create.

Expertise

We execute every aspect of brand development to ensure your business stands out and makes the greatest impact in the world. By combining strong strategic thinking, powerful storytelling, and best-in-class design BLVR creates engaging and memorable brand experiences to drive trust, loyalty, evangelism, and growth.

Let's Get Started

  • Brand Development

    • Business Strategy
    • Consumer Research
    • Brand Discovery
    • Brand Belief
    • Brand Architecture
    • Brand Strategy
    • Brand Positioning
    • Naming & Taglines
    • Identity & Art Direction
    • Brand Story
    • Brand Guidelines
    • Voice & Messaging

  • Design

    • Graphic Design
    • Brochures & Publications
    • Sales Collateral
    • Brand Asset Design
    • Campaign Design
    • Tradeshows
    • Environmental Design
    • Product & Packaging Design

  • Digital Strategy

    • Technology Assessment
    • Solution Architecture
    • User Research
    • Persona Development
    • KPI Monitoring

  • UX/UI Design

    • User Experience Design
    • User Interface Design
    • Mobile/Responsive Design
    • Wireframes
    • Prototyping

  • Development

    • Responsive Animated HTML/CSS/JS
    • User-Friendly CMS
    • Tailored eCommerce Solutions
    • Custom Web Application Development
    • Mobile Application Development
    • Third-Party Platform Integration
    • Monitoring & Alerting
    • Application Performance Analysis

  • Content Development

    • Conceptualizing & Art Direction
    • Production Management
    • Campaign Development
    • Lifestyle & Product Photography
    • Videography
    • Retouching
    • Motion Graphics

Clients

Team

  • Scott Seton Hancock
    Partner / CEO

    Scott Seton Hancock

    Partner / CEO

    As CEO of BLVR, Scott leads the strategic vision of the company, ensuring BLVR’s “Brand Belief” philosophy is at the heart of everything it does. Scott brings more than a decade of award-winning strategic ideation, design, brand, and business-building experience to impactful brands such as Andis, DHI Telecom, Vessel, and Creative Planning.

    Previously, Scott founded Risen Magazine, a pop-culture publication distributed nationally at Walmart, Barnes & Noble, and Virgin Megastores, and co-founded The Glue Network, a global cause-marketing platform that partnered with brands and non-profit organizations like Cisco, Hurley, TOMS, and World Vision to name a few.

  • Adam McWethy
    PARTNER / COO

    Adam McWethy

    PARTNER / COO

    Adam leads BLVR’s day-to-day operations and is responsible for the financial affairs of the company. He takes great satisfaction in ensuring the BLVR team executes at a high level to ensure positive outcomes for every client. With almost 20 years of industry experience, Adam has worked with close to 500 brands, including Globe, World Vision, Marcus & Millichap, Creative Planning, and Liberty Station to name a few. Adam is passionate about making a difference in the world and serves on the board of Youth For Christ San Diego and Elevate Elementary School. He is also actively involved with Cub Scouts and Little League Baseball.

  • Todd McWethy
    PARTNER / Senior Designer

    Todd McWethy

    PARTNER / Senior Designer

    Having co-founded BLVR with brother Adam, Todd brings over 20 years of experience to the design side of the business. He has been involved in all aspects of the company’s creative offerings adding senior leadership and design application. Todd also acts as director of photography for the consultancy shooting or producing each aspect of a shoot both in studio and in the field. He enjoys using his talents on projects of purpose where greater impact is being made throughout the world with such clients as World Vision, Bethany Hamilton, Natural High, and Bob Goff’s Love Does.

  • Lenya McGrath
    VP of Brand

    Lenya McGrath

    VP of Brand

    Lenya leads brand development at BLVR and is well-versed in finding human truths, developing brand stories, and designing communication strategies. She honed her craft working on global brands like Procter & Gamble, Anheuser-Busch, Sony, and Canon at leading agencies, including Saatchi & Saatchi and Leo Burnett. A master of both strategy and creativity, her work has been honored by the Effie Awards and the prestigious Cannes Film Festival.

  • Damin Sterling
    Creative Director

    Damin Sterling

    Creative Director

    With two decades of award-winning design experience, Damin spearheads creative direction for BLVR. He is passionate about conceptualizing and designing ways for brands to communicate with authenticity and heart. He leads our creative team to push boundaries, striving for smart, disruptive work that goes beyond aesthetics. Sterling has created hundreds of identities and worked with a range of clients including global brands like TaylorMade Golf, the San Diego Chargers, Switchfoot, and international nonprofits such as Restore International, World Vision, and The Steven Spielberg Foundation.

  • Brian Anarell
    Digital Director

    Brian Anarell

    Digital Director

    Brian and his digital team transform our design concepts into immersive digital experiences. He brings over 15 years of development prowess, and has helped brands such as Ballast Point, Royal Caribbean, and Buck Institute launch award-winning online experiences, including the 2019 People’s Choice for Online / Interactive. Brian has a knack for breaking through development roadblocks with car analogies, and provides a wide spectrum of development and strategic capabilities.

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Awards