Articles & Insights

Valuable branding insights, expert knowledge, and empowering tools. Get exclusive thought leadership and brand development resources designed to build a belief-driven brand that drives meaningful growth.

BRANDING THOUGHT LEADERSHIP

EXECUTIVE EDUCATION

Branding Know-How

The Rise of the ‘Nones’:
Adapting Church Branding to Connect with a Changing Audience

A practical guide for how churches must adapt their branding in order to connect with the growing demographic of ‘Nones’ – those who identify as religiously unaffiliated. Churches who get this right become relevant and engaging to those who have been bypassed by traditional religious institutions.

Branding Know-How

Revitalizing Your Church’s Digital Presence: Essential Steps for Modern Outreach

For churches navigating the modern landscape, revitalizing their website with a focus on strategic branding is essential to connect with existing and new congregants, especially Millennials and Gen Z.

Branding Know-How

Building Loyalty and Community:
The Long-Term Benefits of Church Rebranding

Churches that successfully rebrand often see up to a 40% increase in community engagement and participation. Learn the keys your church can take to grow and nurture your congregation.

Branding Know-How

How to Choose the Right Agency for Your Branding Project: A Comprehensive Guide

We’ve worked with hundreds of brands during their agency selection process. This experience allowed us to make a guide to help you get the right partner.

Consumer Insights , Say-Do Gap

Bridge the Gap, Earn Their Trust: Gen Z’s Connection Currency

In the realm of Gen Z, brands are not just labels; they are living, breathing entities expected to embody a deeper belief consistently.

Branding Know-How

Brand Implementation: Rolling Out Your New Brand

It’s not surprising that many organizations run out of steam before the big reveal of the new brand. This is where a brand implementation plan comes in handy.

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BRANDING EBOOKS

BELIEF & BEHAVIOR GUIDES

In depth education on topics stemming from brand belief, brand behavior and everything in between.

Guide to Church Rebranding

Learn how to align your church’s belief with its visual and verbal identity in order to attract new audiences, while also creating deeper engagement from existing church members.

Belief-Led Transformation

Learn why belief-led brands inspire customer loyalty and bring a positive impact. Get actionable insights and frameworks.

MORE BRANDING TOOLS & AIDS

OTHER HELPFUL RESOURCES

Free tools to help your brand create competitive advantage and drive meaningful growth.

The ROI of a Branding Project

Delve into the ROI of belief-driven branding, understand its impact on customer behavior and how it can secure your brand's future success.

Revamp Your Brand Checklist

Transform your brand seamlessly with this essential rebranding checklist to master change management, engage stakeholders, and achieve your branding goals effortlessly.

The Say-Do Gap Audit

Get the framework to conduct your own Say-Do GapTM audit. Pinpoint how to align your brands beliefs with its actions, and foster unwavering consumer trust.

BELIEF RESEARCH

DISCOVER INSIGHTS: A COMPILATION OF THE MOST INFLUENTIAL RESEARCH ON BELIEF IN BUSINESS

SD / CA