– Chris Mefford, Marketing Director
Overview
01
San Diego Christian College was one of the best kept secrets in terms of Christ-centered higher education. As the school looked to expand their reach beyond just the local market to attract more students, they understood the need to rebrand.
Brand Identity
02
BLVR began by developing the slogan ‘Live Life Beyond.’ We used this to build out a San Diego inspired art direction, color palette and versatile logo system that students and staff would be stoked to show off. We then modernized the athletics brand to align with the new primary brand.
Brand Activation
03
The new brand was immediately put into play through the overhaul of the San Diego Christian website. Marketing campaigns were then developed to target high schoolers around the country to come out to sunny San Diego, where the average temperature is 75 degrees. Other collateral, social media graphics and key assets were developed to arm the college with everything they would need to attract and retain students.
Discover how a radical new approach can transform your church’s digital presence — helping you connect with people in crisis, build trust, and create a powerful online ministry. The results are life transformation and church growth.
