Your Say-Do Gap™
Here’s how your score breaks down across the six key areas of belief and business success creation.
A clearly defined belief that is evident in all branding and marketing endeavors.
The tangible elements that people see, hear, and experience.
Alignment of your brand's belief throughout the touchpoints in the customer experience.
The authenticity and consistency of your brand content.
The alignment of your campaigns to your brand’s belief.
How your brand interacts with audiences and communities.
performing areas are:
Tangible Representation, Customer Journey & Content Authenticity
performing area is:
Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.
1. Belief Identification
Facilitate Belief Discovery Discussions:
Delve deep into the foundational ethos of your company. Organize a workshop with cross-functional teams, inviting members from different departments and levels of seniority. This diversity will foster richer conversations and insights. Key discussion prompts could be: "Why did our founders start this business?", "How do our products/services fundamentally change lives?", and "Who are our core customers, and why do they choose us?". This exploratory session will provide clarity on your brand's belief system and create a shared understanding across the team.
Benefit: Establish a clear, unified, and compelling core belief that resonates internally and externally.
2. Tangible Representation
Embed Belief in Strategic Decisions:
Champion your belief as the primary touchstone for all significant decisions. This means assessing potential initiatives, campaigns, or partnerships against your core belief, ensuring every move you make resonates with your brand's essence. Encourage holistic thinking, looking beyond immediate results to the larger picture of fulfilling the company's core mission.
Benefit: Ensuring a consistent alignment between your brand's declarations and deeds, bolstering trust and authenticity in all stakeholder interactions.
3. Customer Journey
Champion Consistent Belief Messaging:
Description: Close the Say-Do Gap with unwavering consistency. Your brand's commitment to its belief should reverberate through every message, image, and video you produce. Prioritize integrating this commitment into primary touchpoints, like homepages or pivotal landing pages, but also thread it into the smaller, often overlooked interactions. Visual storytelling, encompassing the mood and sentiment of your brand belief, amplifies the resonance with both potential and loyal customers.
Benefit: Through unwavering message consistency, customers are reassured of your brand's dedication to its core belief, solidifying their trust and engagement.
4. Content Authenticity
Prioritize Genuine Storytelling:
Dive deep into the heart of what your brand believes in by weaving authentic narratives. Share real stories—emphasizing genuine emotions and experiences that reflect your brand's belief. By highlighting these authentic, relatable tales—be it through videos, imagery, or user-generated content—you create content that’s not just engaging, but also deeply resonant.
Benefit: Authentic storytelling deepens emotional connections, making your brand more relatable and trusted by your audience.
5. Campaign Consistency
Establish Belief-Centric Campaign Guidelines:
Strengthen the Say-Do Gap™ by making your brand's core belief the backbone of all campaign briefs. Clearly define the belief's elements to be emphasized, supplying creative teams with concise instructions. While fostering creativity, ensure campaigns—from message to visuals—are harmonized with the core belief. Incorporate KPIs, such as audience sentiment regarding the belief, and routinely evaluate drafts for brand alignment.
Benefit: Grounding campaigns in your core belief ensures a consistent and authentic portrayal, cultivating genuine audience trust.
6. Brand Engagement
Prioritize Authentic Collaborative Partnerships:
Address the Say-Do Gap™ by strategically partnering with authentic collaborators who resonate with your brand's belief. Conduct diligent vetting to find influencers, partners, and organizations that verbally align with your ethos and demonstrate it through their actions. Ensure they can naturally infuse your brand belief into their narratives. Focus on building lasting partnerships that go beyond one-time engagements, allowing for genuine, evolving collaborations.
Benefit: Authentic collaborators amplify your brand's belief genuinely, fostering trust and loyalty among your audience.
We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.
Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469