Your Say-Do Gap™
Here’s how your score breaks down across the six key areas of belief and business success creation.
A clearly defined belief that is evident in all branding and marketing endeavors.
The tangible elements that people see, hear, and experience.
Alignment of your brand's belief throughout the touchpoints in the customer experience.
The authenticity and consistency of your brand content.
The alignment of your campaigns to your brand’s belief.
How your brand interacts with audiences and communities.
performing areas are:
Belief Identification, Customer Journey, Content Authenticity & Campaign Consistency
performing areas are:
Tangible Representation & Brand Engagement
Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.
1. Belief Identification
Incorporate Belief into Strategic Decision-Making:
Make your identified belief an integral part of every decision-making process. Whether you're evaluating new product lines, marketing campaigns, or partnership opportunities, ensure they resonate with your brand's core beliefs. This alignment will reinforce brand consistency and authenticity in every interaction.
Benefit: Seamless alignment between what your brand says and does, fortifying trust among consumers and stakeholders.
2. Tangible Representation
Facilitate a Belief Discovery Workshop:
Engage your team in a deep-dive workshop aimed at uncovering the foundational beliefs of your company. This involves posing probing questions such as: "What is our raison d'être?", "How do our products or services enrich lives?", and "Who truly connects with our brand's core ethos?". A diverse mix of participants can bring varied insights, enriching the outcome of the session.
Benefit: Establishing a well-defined core belief that acts as a beacon, guiding both internal actions and external communications, leading to stronger brand cohesion.
3. Customer Journey
Champion Consistent Belief Messaging:
Description: Close the Say-Do Gap with unwavering consistency. Your brand's commitment to its belief should reverberate through every message, image, and video you produce. Prioritize integrating this commitment into primary touchpoints, like homepages or pivotal landing pages, but also thread it into the smaller, often overlooked interactions. Visual storytelling, encompassing the mood and sentiment of your brand belief, amplifies the resonance with both potential and loyal customers.
Benefit: Through unwavering message consistency, customers are reassured of your brand's dedication to its core belief, solidifying their trust and engagement.
4. Content Authenticity
Prioritize Genuine Storytelling:
Dive deep into the heart of what your brand believes in by weaving authentic narratives. Share real stories—emphasizing genuine emotions and experiences that reflect your brand's belief. By highlighting these authentic, relatable tales—be it through videos, imagery, or user-generated content—you create content that’s not just engaging, but also deeply resonant.
Benefit: Authentic storytelling deepens emotional connections, making your brand more relatable and trusted by your audience.
5. Campaign Consistency
Harmonize Performance and Belief-Driven Campaigns:
Perfect the equilibrium between conversion-focused, bottom-of-the-funnel campaigns and emotional, top-of-the-funnel brand belief narratives. While it's vital to allocate resources for immediate sales through performance marketing, parallelly invest in brand campaigns that forge emotional ties and bolster brand loyalty. Enrich belief-driven narratives with insights from performance data, presenting a cohesive brand experience to customers.
Benefit: A balanced approach enhances brand consistency, fortifies emotional connections, and drives both immediate and long-term results.
6. Brand Engagement
Prioritize Authentic Collaborative Partnerships:
Address the Say-Do Gap™ by strategically partnering with authentic collaborators who resonate with your brand's belief. Conduct diligent vetting to find influencers, partners, and organizations that verbally align with your ethos and demonstrate it through their actions. Ensure they can naturally infuse your brand belief into their narratives. Focus on building lasting partnerships that go beyond one-time engagements, allowing for genuine, evolving collaborations.
Benefit: Authentic collaborators amplify your brand's belief genuinely, fostering trust and loyalty among your audience.
We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.
Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469