Your Say-Do Gap™
Here’s how your score breaks down across the six key areas of belief and business success creation.
A clearly defined belief that is evident in all branding and marketing endeavors.
The tangible elements that people see, hear, and experience.
Alignment of your brand's belief throughout the touchpoints in the customer experience.
The authenticity and consistency of your brand content.
The alignment of your campaigns to your brand’s belief.
How your brand interacts with audiences and communities.
performing areas are:
Tangible Representation & Customer Journey
performing area is:
Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.
1. Belief Identification
Instill a Culture of Belief-Driven Innovation:
Cultivate an environment where every employee, irrespective of their role, deeply understands and is inspired by your company's belief. This clarity will act as a catalyst for innovative ideas that not only align with the brand's belief but also address market needs in unique and differentiated ways.
Benefit: Propel your brand into the future with innovative solutions that are grounded in your company's core belief, ensuring sustainable growth and brand consistency.
2. Tangible Representation
Foster Cross-Functional Collaboration:
Cultivate open conversations among marketing, communication, product development, and customer service teams, establishing regular forums to share insights and address disparities, ensuring a consistent connection between your brand's belief and tangible actions, leading to deeper alignment and impactful outcomes.
Benefit: Creating feedback loops within the organization will establish a more consistent link between your brand’s belief and its actions, resulting in deeper alignment and impact
3. Customer Journey
Elevate Through Training & Empowerment:
Bridging the Say-Do gap is a collaborative effort with your team leading the charge. Roll out expansive training modules, focusing on the frontline staff who shape the customer's journey. Equip them with tools, knowledge, and confidence to personify the brand's belief in every interaction. Role-play, real-world scenarios, and hands-on experience can transform theoretical knowledge into practical application. Cultivate an environment where employees are motivated to uphold the brand's belief, even in gray areas, and are empowered to make belief-aligned decisions. Establish feedback loops to continually refine training modules based on real-time challenges and insights.
Benefit: Well-trained, belief-centered teams foster trust, improve customer experience, and ultimately narrow the Say-Do gap, resulting in higher brand loyalty and customer retention.
4. Content Authenticity
Prioritize Genuine Storytelling:
Dive deep into the heart of what your brand believes in by weaving authentic narratives. Share real stories—emphasizing genuine emotions and experiences that reflect your brand's belief. By highlighting these authentic, relatable tales—be it through videos, imagery, or user-generated content—you create content that’s not just engaging, but also deeply resonant.
Benefit: Authentic storytelling deepens emotional connections, making your brand more relatable and trusted by your audience.
5. Campaign Consistency
Harmonize Performance and Belief-Driven Campaigns:
Perfect the equilibrium between conversion-focused, bottom-of-the-funnel campaigns and emotional, top-of-the-funnel brand belief narratives. While it's vital to allocate resources for immediate sales through performance marketing, parallelly invest in brand campaigns that forge emotional ties and bolster brand loyalty. Enrich belief-driven narratives with insights from performance data, presenting a cohesive brand experience to customers.
Benefit: A balanced approach enhances brand consistency, fortifies emotional connections, and drives both immediate and long-term results.
6. Brand Engagement
Deepen Emotional Connections Beyond Transactions:
Transition from mere transactional interactions to authentic, emotionally-driven engagements to bridge the Say-Do Gap. Integrate your brand belief into all touchpoints, from events to PR initiatives. Design activations and events to deeply resonate with your belief, immersing participants in experiences that kindle emotions and build genuine connections.
Benefit: Engaging experiences founded on authentic interactions amplify brand loyalty and trust.
We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.
Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469