Your Say-Do Gap™
Here’s how your score breaks down across the six key areas of belief and business success creation.
A clearly defined belief that is evident in all branding and marketing endeavors.
The tangible elements that people see, hear, and experience.
Alignment of your brand's belief throughout the touchpoints in the customer experience.
The authenticity and consistency of your brand content.
The alignment of your campaigns to your brand’s belief.
How your brand interacts with audiences and communities.
performing area is:
performing areas are:
Tangible Representation, Customer Journey & Campaign Consistency
Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.
1. Belief Identification
Instill a Culture of Belief-Driven Innovation:
Cultivate an environment where every employee, irrespective of their role, deeply understands and is inspired by your company's belief. This clarity will act as a catalyst for innovative ideas that not only align with the brand's belief but also address market needs in unique and differentiated ways.
Benefit: Propel your brand into the future with innovative solutions that are grounded in your company's core belief, ensuring sustainable growth and brand consistency.
2. Tangible Representation
Embed Belief in Strategic Decisions:
Champion your belief as the primary touchstone for all significant decisions. This means assessing potential initiatives, campaigns, or partnerships against your core belief, ensuring every move you make resonates with your brand's essence. Encourage holistic thinking, looking beyond immediate results to the larger picture of fulfilling the company's core mission.
Benefit: Ensuring a consistent alignment between your brand's declarations and deeds, bolstering trust and authenticity in all stakeholder interactions.
3. Customer Journey
Champion Consistent Belief Messaging:
Description: Close the Say-Do Gap with unwavering consistency. Your brand's commitment to its belief should reverberate through every message, image, and video you produce. Prioritize integrating this commitment into primary touchpoints, like homepages or pivotal landing pages, but also thread it into the smaller, often overlooked interactions. Visual storytelling, encompassing the mood and sentiment of your brand belief, amplifies the resonance with both potential and loyal customers.
Benefit: Through unwavering message consistency, customers are reassured of your brand's dedication to its core belief, solidifying their trust and engagement.
4. Content Authenticity
Prioritize Genuine Storytelling:
Dive deep into the heart of what your brand believes in by weaving authentic narratives. Share real stories—emphasizing genuine emotions and experiences that reflect your brand's belief. By highlighting these authentic, relatable tales—be it through videos, imagery, or user-generated content—you create content that’s not just engaging, but also deeply resonant.
Benefit: Authentic storytelling deepens emotional connections, making your brand more relatable and trusted by your audience.
5. Campaign Consistency
Harmonize Performance and Belief-Driven Campaigns:
Perfect the equilibrium between conversion-focused, bottom-of-the-funnel campaigns and emotional, top-of-the-funnel brand belief narratives. While it's vital to allocate resources for immediate sales through performance marketing, parallelly invest in brand campaigns that forge emotional ties and bolster brand loyalty. Enrich belief-driven narratives with insights from performance data, presenting a cohesive brand experience to customers.
Benefit: A balanced approach enhances brand consistency, fortifies emotional connections, and drives both immediate and long-term results.
6. Brand Engagement
Deepen Emotional Connections Beyond Transactions:
Transition from mere transactional interactions to authentic, emotionally-driven engagements to bridge the Say-Do Gap. Integrate your brand belief into all touchpoints, from events to PR initiatives. Design activations and events to deeply resonate with your belief, immersing participants in experiences that kindle emotions and build genuine connections.
Benefit: Engaging experiences founded on authentic interactions amplify brand loyalty and trust.
We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.
Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469