Your Say-Do Gap™
Here’s how your score breaks down across the six key areas of belief and business success creation.
A clearly defined belief that is evident in all branding and marketing endeavors.
The tangible elements that people see, hear, and experience.
Alignment of your brand's belief throughout the touchpoints in the customer experience.
The authenticity and consistency of your brand content.
The alignment of your campaigns to your brand’s belief.
How your brand interacts with audiences and communities.
performing area is:
performing area is:
Here are some recommendations on what you can do to put belief at the core of your brand and unlock new levels of growth.
1. Belief Identification
Incorporate Belief into Strategic Decision-Making:
Make your identified belief an integral part of every decision-making process. Whether you're evaluating new product lines, marketing campaigns, or partnership opportunities, ensure they resonate with your brand's core beliefs. This alignment will reinforce brand consistency and authenticity in every interaction.
Benefit: Seamless alignment between what your brand says and does, fortifying trust among consumers and stakeholders.
2. Tangible Representation
Embed Belief in Strategic Decisions:
Champion your belief as the primary touchstone for all significant decisions. This means assessing potential initiatives, campaigns, or partnerships against your core belief, ensuring every move you make resonates with your brand's essence. Encourage holistic thinking, looking beyond immediate results to the larger picture of fulfilling the company's core mission.
Benefit: Ensuring a consistent alignment between your brand's declarations and deeds, bolstering trust and authenticity in all stakeholder interactions.
3. Customer Journey
Craft an Omnichannel Belief-Centric Experience:
Initiate a thorough analysis of the customer journey, highlighting the incorporation of your brand's belief at every touchpoint. Detect inconsistencies and obstructions that hinder a smooth, unified transition between various channels like your website, social platforms, in-store experience, and customer support. Harness the power of data analytics to gain insights into customer behavior, and use these insights to fine-tune their experiences. Messages, product suggestions, promotions, and even content should reflect the brand's belief and be tailored to individual customer personas.
Benefit: A meticulously mapped customer journey ensures brand belief continuity, enhancing trust and loyalty.
4. Content Authenticity
Build a Holistic Belief-Aligned Content System:
Begin by auditing your current content portfolio for alignment with your brand's core belief. Recognize gaps or areas that require improved authenticity. Develop a comprehensive strategy to diversify your content assets, ensuring they resonate with your belief at all points. A digital asset management system can streamline content visibility, accessibility, and consistency, making it easier to maintain and leverage your content ecosystem.
Benefit: A holistic content approach ensures that every piece of content reinforces your brand's belief, enhancing brand trust and perception among your target audience.
5. Campaign Consistency
Establish Belief-Centric Campaign Guidelines:
Strengthen the Say-Do Gap™ by making your brand's core belief the backbone of all campaign briefs. Clearly define the belief's elements to be emphasized, supplying creative teams with concise instructions. While fostering creativity, ensure campaigns—from message to visuals—are harmonized with the core belief. Incorporate KPIs, such as audience sentiment regarding the belief, and routinely evaluate drafts for brand alignment.
Benefit: Grounding campaigns in your core belief ensures a consistent and authentic portrayal, cultivating genuine audience trust.
6. Brand Engagement
Nurture a Vibrant, Belief-Centric Community:
An engaged community doesn't just champion your brand belief—they amplify it. Proactively cultivate a community aligned with your brand's core belief. Employ platforms like social media and online forums to reach and engage with those who echo your values. Promote open dialogue within this community, facilitating expression and discussion around your brand belief. Engage in these discussions, leveraging tools like Q&A sessions and polls, showing your brand's sincere commitment to its core conviction.
Benefit: A passionate community extends your brand's reach, acting as authentic advocates and fortifying trust within their wider networks.
We’re passionate about consulting with fearless leaders ready to build brands that shape culture. Let’s talk about how BLVR® can help you become a belief-driven world-changer.
Contact Lenya McGrath, Executive Director Strategic
Impact & Growth at: [email protected] or (858) 366-8469