Former San Diego Charger player Miles McPherson left the NFL for a life of ministry. He became a pastor and founded the Rock Church, one of fastest growing and most technologically advanced churches ever. And with all that the church wanted to do, they needed a reliable creative partner to come alongside and help out with the plethora of branding and marketing efforts.
The Rock Church brand had been in place for well over a decade when we began to explore a modernized art direction. The Rock is very intentional about pursuing the bigger world outside the church walls, so we developed an interconnect 3-part system that quickly became the new look of the megachurch.
Acting as an extension of the internal MarComms team, BLVR has been pulled in on a wide range of brand development and creative projects over the years. Highlights include a ministry guide, several sub-brands for things like the bookstore and thrift shop, bulletins, capital fundraising campaigns, apparel and websites.