The Rock Church

“I appreciate their professionalism. I can have peace of mind working with them. When I give their team a direction, it’s handled. BLVR delivers.”

– Chris Mefford, Marketing Director

Overview

01

Former San Diego Charger player Miles McPherson left the NFL for a life of ministry. He became a pastor and founded the Rock Church, one of fastest growing and most technologically advanced churches ever. And with all that the church wanted to do, they needed a reliable creative partner to come alongside and help out with the plethora of branding and marketing efforts.

Brand Identity

02

The Rock Church brand had been in place for well over a decade when we began to explore a modernized art direction. The Rock is very intentional about pursuing the bigger world outside the church walls, so we developed an interconnect 3-part system that quickly became the new look of the megachurch.

Brand Activation

03

Acting as an extension of the internal MarComms team, BLVR has been pulled in on a wide range of brand development and creative projects over the years. Highlights include a ministry guide, several sub-brands for things like the bookstore and thrift shop, bulletins, capital fundraising campaigns, apparel and websites.

Next Project

Keystone Church