– Deyl Kearin, CEO
Overview
01
Bethany Hamilton is a professional surfer, New York Times bestselling author, Surfers’ Hall of Fame inductee, and mother of three. Yet the American public knows her best as the infamous 13-year-old shark attack victim. She needed her brand to grow up, attract a broader audience, and open up new financial revenue streams.
Brand Identity
02
Data analysis and consumer focus groups confirmed Bethany’s core audience of young women was, like her, at a crossroads. They were making the transition from teenager to adult. Bethany already had an incredible story to tell — we now needed to pivot her brand image. We modernized her visual and verbal brand to appeal to a new generation of savvy millennials. And we positioned Bethany as a modern day role model for how to live an unstoppable, joy-filled life and not let obstacles get in the way.
Brand Activation
03
We helped build a new business model based on high quality content, online courses, and a range of other new products and services that allowed Bethany to monetize her personal brand. This was all delivered within a premium mobile-first digital experience that drove engagement and conversions.
Learn how your church can apply an approach that businesses have used to successfully acquire new customers and retain existing customers. Use the power of audience segmentation to deliver personalized messages that are relevant to each person within you external and internal church community.
