BLVR | HRSC | Crafting a Funner State of Mind


“The collaboration and guidance we experienced with BLVR throughout our website rebuild was phenomenal. From the initial kickoff to the completion of the project, they took time to fully understand our goals and how our business operates. In turn, they were able to present us with numerous ideas on how to optimize and create a seamless experience for our visitors.”

— Amber Lussier, Director of Resort Marketing at Harrah’s Resort Southern California



Harrah’s Resort Southern California isn’t your average casino resort experience. Fun is around every corner—from the unexpected alpaca’s, to the swim-up bar and lazy river, to the mayoral hotline. While the property may be progressive and forward thinking, the website was not. Dated functionality, a clunky user experience, and an undifferentiated UI weren’t living up to the brand promise of fun.

  • 24%

    Decrease in page load times

  • 26%

    Decrease in homepage bounce rate

  • 12%

    Increase in rooms booked

  • 100%

    More fun

The Experience


A comprehensive goal-setting session established that we needed to be “party in the front and business in the back.” An irreverent design system with moments of delight would need to be employed so the user saw Funner as more than a place, but a state of mind. In addition to seamless user flows, conversion-driving thinking and an optimized site speed would ensure we got as many “heads in beds” as possible.

“Our goal was to unlock and showcase the ‘Funner’ experience as the essence of the brand.”

— Austin Lane, Executive Creative Director

The Experience


By creating a new digital experience, we brought the brand to life in a new way by introducing a user-friendly experience that matched the brand promise. We introduced new utilities and experiences within the site framework to bring the “Funner” state of mind to life, while keeping the credibility of the brand intact. The updated site draws users into Harrah’s Resort SoCal’s exciting resort through the use of a refined design system, vibrant colors, custom animation, lively images, and a quirky narrative. The result is a new digital home for the brand that allows you to experience the glorious amenities of Harrah’s Resort SoCal, the #1 Resort in Funner, California.

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