What Exactly is a Brand Believer?
A Brand Believer is someone so passionate about your product or service that he or she aggressively promotes it to everyone. These Brand Believers are much more than customers — customers buy your products; Brand Believers sell them. They purchase your products or services and then convince their friends and family to do the same.
Though they are the minority of your followers, Brand Believers are the ones that should be cultivated and catered to. These people are loyal fans who share your beliefs and are willing to get more involved than the average customer.
Brand Believers draw from one another as they share their excitement and energy. They start movements using their personal brand or social media platforms as vehicles for raising deeper awareness. They tweet about your next product, they post on Facebook about their most recent purchase, they talk about your brand over dinner or drinks.
Brand Believers are your strongest marketing asset. Peer-to-peer, they authentically promote your brand to friends, family, and even strangers. They become your brand in the community beyond the walls of your organization.