Harrah’s Southern California Resort
Harrah’s Southern California Resort
Harrah’s Southern California Resort
Harrah’s Southern California Resort

Overview 01
CRAFTING A
FUNNER STATE
OF MIND

Services:

Website Design & Development

Harrah’s Resort Southern California isn’t your average casino resort experience. Fun is around every corner from the unexpected alpaca’s, to the swim up bar and lazy river, to the mayoral hotline. While the property may be progressive and forward thinking, the website was not. Dating functionality, a clunky user experience, and an undifferentiated UI weren’t living up to the brand promise of fun.

24%

decrease in page load times

26%

decrease in homepage bounce rate

12%

increase in rooms booked

100%

more fun

https://headless.blvr.com/wp-content/uploads/2022/06/harrahs-04_impactful-marketing-1-scaled.jpg

The Experience 02
PARTY IN
THE FRONT, BUSINESS IN THE BACK

A comprehensive goal setting session established that we need to be “party in the front and business in the back”. An irreverent design system with moments of delight would need to be employed so the user saw Funner as more than a place, but a state of mind. In addition to seamless user flows, conversion-driving thinking and an optimized site speed would ensure we got as many ‘heads in beds’ as possible.

The Experience 03
Tasting all
the Funner flavors of the rainbow.

Through the creation of a new digital experience, we were able to bring the brand to life in a new way by introducing a user friendly experience that matched the brand promise. We introduced new utilities and experiences within the site framework to bring the “Funner” state of mind to life, while keeping the credibility of the brand intact. The updated site draws users into Harrah’s Resort SoCal’s exciting resort through the use of a refined design system, vibrant colors, custom animation, lively images, and a quirky narrative. The result is a new digital home for the brand that allows you to experience the glorious amenities of Harrah’s Resort SoCal, the #1 Resort in Funner, California