Keystone is a large evangelical church in Keller, Texas, that came to BLVR with a perception issue. Research revealed they were thought of as a ‘seeker-friendly’ organization when in fact they could also cater to a ‘Bible-based’ audience looking for a deeper level of faith. Keystone was built to help bring life by leading people to the life-giver Himself, Jesus Christ. We knew this greater purpose would resonate with a broad audience if we communicated it in the appropriate way.
It was important for the brand story and design to build on each other, so we made sure everything was grounded in the central idea of bringing life. We created a modern, sophisticated Keystone wordmark that used a broken “O” to symbolize breaking chains and living an unlocked life.
The broken “O” became a powerful branding device across the entire ‘customer’ journey. Those who did online research for a new church to attend experienced a modern website that compelled them to explore further. Once on campus, visitors and the congregation engaged with environmental design in the form of art installations, wayfinding signage, and wall murals. The new brand was also used in gospel teachings, merchandise, capital fundraising campaigns, and much more.
New Life Presbyterian