Mustard Seed School

“The quality of their art was above and beyond. They didn’t just create a logo but a whole system that made us feel known.”

— Abby Liu, Director of Marketing & Communications

Overview

01

Mustard Seed School is an arts-infused Christian school nestled on the Hudson River in New Jersey. When they came to BLVR, the school was experiencing enrollment and donor issues that were threatening its long-term health. The area they served had gentrified significantly and the new millennial parents simply weren’t connecting with their dated message.

BRAND IDENTITY

02

We knew we needed to share with the world just how special Mustard Seed school was.
We redefined the school’s educational approach as a progressive model and highlighted their students as change-makers, knowing millennial parents want their children to be able to make a difference in the world. Taking inspiration from the school’s art-infused educational approach, we created a new visual identity that was modern, vibrant, and frankly just cool.

BRAND ACTIVATION

03

We conducted photoshoots to capture the authentic joy and energy of the students and faculty. These visual assets were used to breathe life into the school’s new website. From there, we worked to alleviate the enrollment gap by developing a range of marketing materials for the Office of Admissions to use in appealing to new families.

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Next Project

Vessel