A transformative leader in the sustainable engineering space, Rushing knew at their core who they were. Committed to people and the planet first over profit, Rushing was intent on impacting the world for a better future. They were in tune with the emotional human experience while delivering high-caliber design solutions. The disconnect was that their brand identity did not accurately portray these aspects. BLVR was chosen to partner with them to uncover, reinvent and expand the Rushing identity.
“A strength of Rushing is that we are way way more in tune with the emotional human experience of working with us. Others are solve the problem and move on.”
— Rae Anne rushing, founder | ceo
At the heart of everything that Rushing does is their value of people and the planet. We stepped into representing this by pulling their meaningful vision into each aspect of design. Combining a fresh, contemporary look with bold, energetic colors to illustrate their vibrant identity. Just as Rushing breaks the mold as a woman-owned engineering firm in a male dominated industry, so too is their brand identity now aligned in reimagining the future.
STRATEGY + DESIGN
Through in-depth strategic discovery and integrating our findings into the design process, BLVR told the story of who Rushing really was. We conveyed the most authentic brand elements to clearly represent Rushing in each design feature possible. By entirely recreating their logo and establishing a fresh color palette, we brought new energy into Rushing. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Rushing as the truest version that they could be.
“With Rushing’s new visual identity, we set out to emulate their bold personality, unparalleled industry expertise, and passion to transform through design. I think we did just that.”
— CARA RODGERS, BLVR STRATEGIST
“We are going to change the world, one building, one person, one meeting at a time.”
— RAE ANNE RUSHING | FOUNDER, CEO