Vessel
![Luxury golf bag company brand development case study](https://blvr.com/wp-content/uploads/2022/08/vessel-1-1b-1900x1358.jpg)
![Luxury golf bag company brand development case study](https://blvr.com/wp-content/uploads/2022/08/vessel_hero-image_mobile.jpg)
“BLVR took my idea for a new brand and transformed it beyond my wildest imagination. I couldn’t be more pleased with what they’ve helped Vessel accomplish.”
— Ronnie Shaw, Founder & CEO
Overview
01
Zonson is the world’s leading golf bag manufacturing company, producing products for global brands like Nike, TaylorMade, Titleist, and Callaway, to name a few. They had dominated the market—in fact, eight out of every 10 PGA players seen on television carried a Zonson-made bag. To drive meaningful growth, Zonson decided to diversify by going direct to consumers with a lifestyle-driven brand. They identified the U.S. as the market with the strongest potential and tapped BLVR to create a lifestyle-oriented retail powerhouse from the ground up.
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11th
11th fastest-growing business in SD – San Diego Business Journal, 2019/2020
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178%
178% YOY Traffic Increase
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100K
100,000 Backpacks Donated
![](https://blvr.com/wp-content/uploads/2022/08/vessel-2-1900x1222.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-lifestyle-bags-brand-architecture_mobile.jpg)
Brand Positioning
02
![](https://blvr.com/wp-content/uploads/2022/08/vessel-3-1200x1504.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-4-1900x1221.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-05-brand-architecture_mobile.jpg)
Naming
03
![](https://blvr.com/wp-content/uploads/2022/08/vessel-5-1900x1221.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-06-branding-firm_mobile.jpg)
Brand Identity
04
![](https://blvr.com/wp-content/uploads/2022/08/vessel-6.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-7.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-8-1900x1069.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-11-brand-identity_mobile.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-9-1900x1221.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-12-brand-identity_mobile.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-10-1900x1221.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-13-brand-identity_mobile.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-11.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-12.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-13.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-14.jpg)
![](https://blvr.com/wp-content/uploads/2022/08/vessel-16-brand-identity_mobile.jpg)