Brand
Activation

(BELIEF LIVED OUT)

Transform your core belief into action, creating experiences that not only engage
but also inspire your audience, forging lasting relationships and driving growth.

desktop-image

HOW WE HELP

01

With BLVR®, the activation engagement is more than just execution tactics. It’s a bold demonstration of your core belief in every brand action. It propels your brand’s strategy and identity into tangible behaviors, turning foundational values into daily marketing practices. This transformation not only amplifies your brand’s impact, but also establishes a genuine connection with your audience, fostering lasting engagement and loyalty.

Brand Activation is your path forward if:

  • You recognize your brand’s strength stems from embodying its core belief, constructing an immovable foundation.
  • You’re ready to roll out and implement your brand promise, but you don’t have the resources to do it all internally.  
  • You’re ready to establish deeper emotional connections with customers through authentic brand moments.
  • You aspire to have stronger cohesion between what your brand says and does, ensuring you close the Say-Do Gap™.
  • You are driven by a desire to enhance employee engagement, ensuring that internal values align seamlessly with an external brand message.
  • You are looking to shape culture in a way that feels authentic to who you are, not just chasing the latest trend or fad.

 

 

 

 

 

GAIN QUICK WINS

02

Build a brand
that stands
for more

01

Authentic Brand
Resonance

By fully integrating your core belief into every aspect of your operations, your brand exudes a genuine authenticity that resonates deeply with audiences, fostering a connection that transcends the typical customer-brand relationship.

mobile-image

02

Empowered Corporate
Culture

When your internal practices reflect your core belief, you cultivate an empowered workplace where employees become passionate advocates for your brand's mission, enhancing teamwork, productivity, and job satisfaction.

mobile-image

03

Enhanced Customer
Experiences

Living your belief means prioritizing the customer journey. Each interaction is designed to reflect your brand's values, creating consistently positive experiences that enhance customer loyalty and encourage word-of-mouth referrals.

mobile-image

04

Purpose-Driven Market
Presence

A brand aligned with its core belief commands attention. Your purpose-driven actions speak louder than words, establishing your brand as a principled market leader that consumers trust and competitors respect.

mobile-image

05

Sustainable and
Ethical Growth

Growth isn't just about profit; it's about legacy. By adhering to your belief, your brand adopts sustainable practices and makes ethical decisions, ensuring your growth contributes positively to society and the environment.

06

Increased Competitive
Differentiation

In a sea of competition, your brand's committed adherence to its core belief sets it apart. This clear differentiation attracts customers who share your values, increasing market share and boosting competitive advantage.

07

Strengthened Stakeholder
Relationships

Living your belief enhances relationships with all stakeholders. From investors to partners, a brand true to its word is considered reliable, attracting investment, and fostering collaborations based on mutual values and trust.

BRAND ACTIVATION SERVICES & DELIVERABLES

03

what we do

01

Website Experience

A digital first approach is key to connect seamlessly with your audience. We create intuitive and captivating websites and digital experiences that align your brand promise with user-centric solutions to drive both engagement and conversions.

02

Content Creation

Content is both king and kingdom. We engage your audiences by crafting and disseminating content through relevant digital channels that doesn't just talk, but echoes your brand's core belief, building a kingdom where your brand reigns with value and relevance.

03

Advertising, Promotion, & PR

We craft impactful advertising and promotional campaigns that resonate deeply, amplifying your brand's unique value proposition and core belief. Our strategic guidance integrates these efforts, ensuring they effectively engage your audience and create a strong, cohesive brand presence in today's marketplaces.

04

Events & Activations

At the heart of our event and activation design lies the art of bringing your brand's belief into the physical realm. We specialize in conceptualizing, designing, and orchestrating immersive experiences that not only reflect the brand’s core belief but also engage and captivate audiences in memorable ways, transforming brand interaction into enduring connections.

05

Product & Retail Support

We enhance key customer touchpoints, from packaging to retail POS, ensuring they not only reflect your brand's belief and values but also enrich the customer experience. Our strategy focuses on creating resonant and memorable interactions, deepening the connection with your brand throughout their journey

06

Lead Generation

Crafting targeted strategies to connect with audiences who resonate with your brand’s core belief and values, transforming their interest into valuable leads. This approach not only aligns with your brand's values, but also equips the sales team with leads that are more likely to convert, driving meaningful growth and engagement.

07

Sales Support

Equipping sales teams with marketing materials and insights that are rooted in your brand's belief. This empowers them with the tools and competitive understanding necessary for a more effective and resonant sales process.

08

Brand Culture

We extend beyond providing materials to HR teams; our focus is on creating activations and branding initiatives that inspire and build a culture in sync with the brand's core belief. This comprehensive approach not only aligns but also energizes the entire team, fostering an environment where the brand’s values are lived and breathed, ensuring a unified and vibrant brand culture internally, which radiates outwardly.

WHAT YOU GET OUT OF IT

04

outcomes

mobile-image

01

Accelerate Customer Acquisition

mobile-image

02

Drive Brand Engagement

mobile-image

03

Cultivate Trust & Loyalty

A PROVEN TRACK RECORD

05

Brand Activation

Work

slider-image
slider-image
slider-image
slider-image
slider-image
slider-image
slider-image
slider-image
slider-image
slider-image
slider-image
slider-image

THE JOURNEY TO ACTIVATION

06

Scope & Activities

Phase 1: Activation Preparation & Planning

With a deep dive into the Behavior Go-To-Market Plan or crafting one from scratch, we align on the behaviors that embody your brand’s belief. This phase is all about setting the stage for practical, real-world application, ensuring every step taken is a stride toward your brand’s authentic expression.

Key Activities:

  • Review of the Behavior Go-To-Market Plan and Initial Brand Strategy
  • Asset & Experience Planning
  • Brand Touchpoint Identification

*For clients who haven’t participated in BLVR®’s Brand Strategy Phase, the initial step in our Brand Activation Phase 1 would involve a Behavior Workshop that would result in the development of a customized Behavior Go-To-Market Plan. This plan is essential, as it will guide the strategic actions and behaviors needed to fully embody and live out your core belief throughout all brand operations and interactions.

Phase 2: Belief-In-Action Implementation

It’s here that your brand truly comes to life. We transition from strategy to execution, ensuring that your brand’s belief is the cornerstone of all expressions and experiences. This isn’t just about launching a brand; it’s about living it — in every asset, interaction, and reaction.

Key Activities:

  • Internal Brand Launch & Employee Education
  • Go-to-Market Strategy & Execution
  • Business Asset Toolkit Creation & Deployment
  • Packaging Design & Product Copywriting
  • Campaign Concept & Content Production
  • Sales Material & Trade Show Asset Development
  • Website UX/UI Design, Photography, & Copywriting
  • Customer Journey Mapping & Experience Assets
  • Social Impact Initiatives & Sustainable Practices

Every brand’s journey with Brand Activation is unique, and our approach flexes to meet you where you are. Whether you’re building on an established foundation or starting your journey with us, your brand’s belief doesn’t just guide the process; it is the process.

what’s required

07

Engagement
Details

 

 

 

 

mobile-image

tesitimonials

08

mobile-image

“BLVR took my idea for a new brand and transformed it beyond my wildest imagination. I couldn’t be more pleased with what they’ve helped Vessel accomplish.”

– RONNIE SHAW, CEO & FOUNDER, VESSEL

mobile-image

“We were searching for an authentic company that would understand the heart of what we were trying to create. BLVR® hit it out of the ballpark.”

– KARINA SHIVDASANI, CEO, COMMON ASSEMBLY

mobile-image

“We are energized by the change and I can’t wait to see the impact we will make with the brand as we grow awareness. Thank you to the great BLVR® team – we worked hard together to get to this point. It is such a proud moment to enjoy. You have created a truly beautiful new face for our company and we thank you so much.”

– RITA HAUDENSCHILD, VICE PRESIDENT, CLINICOMP

mobile-image

“BLVR® has been a valued partner to ISLE. They have really challenged us through an organized process to figure out our Brand Belief. As the new branding has rolled out through our various communication channels, ISLE continues to be cemented as the SUP brand of choice. This is resulting in higher conversion rates and a deeper long-term relationship with our customer.”

– DOUG PATE, CEO, ISLE

mobile-image

“What I found most impressive was BLVR®’s ability to focus on a comprehensive brand strategy and positioning, not just design work. They aligned closely with the workflows of our team and adapted well to resource constraints.”

– ANGIE VLASATY PETERSON, VP OF MARKETING, ANDIS

desktop-image
mobile-image

© blvr®

Sd / ca

Ready To
Attract & Retain
More Customers?