Brand
Identity

(BELIEF EXPRESSED)

Craft your brand’s story with authenticity, turning its core belief into a compelling
narrative that resonates deeply and uniquely with your audience.

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HOW WE HELP

01

At BLVR®, we elevate your brand beyond strategy, vividly bringing its core belief to life through visual and verbal expression. In the Brand Strategy phase, we transform insights into artful self-expression, making your brand not just understood, but felt and experienced. This is where your brand becomes a resonant and influential force in the market

Brand Identity is your path forward if:

  • You’re ready to transform strategic understanding into a tangible, expressive brand identity that embodies your core belief.
  • You seek to ensure that every customer interaction is an authentic manifestation of your brand’s foundational belief, closing the Say-Do Gap™.
  • You want your brand’s conviction palpably felt in all facets of your identity, not just understood intellectually.
  • Your goal is to establish deeper, more emotional connections through a brand identity that consistently reflects your true belief.
  • You’re driven by a purpose that goes beyond market presence — you want your brand identity to make a meaningful difference.
  • You believe in the necessity of a unified brand expression, where every component — internal culture, design, communication — is harmonized with your core belief.

GAIN QUICK WINS

02

Visualize and
Verbalize Your
Core Belief

01

Creative Alignment
& Exploration

Your core belief becomes our creative muse, informing and inspiring all expressive decisions.

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02

Unified Brand
Manifestation

When every element of your brand reflects your core belief, your brand's presence is not just consistent; it's deeply authentic.

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03

Close Your
Say-Do Gap™

We ensure the world perceives you as you are, aligning external perceptions with internal conviction.

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04

Emotional Resonance
in the Market

Your brand's visual, verbal, and experiential aspects will echo your core belief, creating a bond beyond the transactional.

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05

Advocate
Creation

When customers feel your belief, they become more than loyal; they become advocates, resonating with what you stand for.

BRAND IDENTITY SERVICES & DELIVERABLES

03

what we do

01

Naming & Nomenclature

Your brand's name is its first impression. We delve into your core belief to craft a name and terminology that aren't just labels, but the initial chapter of your brand's story.

02

Creative Territories

Your belief deserves a unique landscape. We explore and establish the creative realms in which your brand's belief will be expressed, setting the stage for its identity to unfold.

03

Visual Identity

Logos, color schemes, typography — these aren't just elements. They're visual articulations of your core belief. We design them to be instant, enduring reminders of who you are.

04

Voice & Tone

Communication is about more than words. It's about resonance. We shape a voice and tone for your brand that echo your core belief in every conversation, with every stakeholder.

05

Messaging Framework

Clarity. Consistency. Conviction. We structure your key messages around these pillars, ensuring your brand's belief is articulated clearly and compellingly across all channels.

06

Storytelling

Narratives are bridges to the heart. We weave your core belief into brand stories that don't just inform your audience — they move, motivate, and resonate with them.

07

Brand Guidelines

Consistency is key to recognition. We compile comprehensive guidelines that act as your brand's north star, ensuring your core belief is consistently represented at every touchpoint.

WHAT YOU GET OUT OF IT

04

outcomes

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01

Create Belief Inspired Identity

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02

Amplify Authentic Recognition

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03

Consistent Brand Experience

A PROVEN TRACK RECORD

05

Brand Identity

Work

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the journey to visual & verbal identity

06

Scope & Activities

01: Creative Immersion

Immersing ourselves in the belief-centric foundations established, we begin the expressive journey. This phase ensures a seamless transition from strategy to creative manifestation, laying the groundwork for a brand expression that’s not just seen but felt.

Key Activities:

  • Belief System Review & Creative Briefing
  • Collaborative Expressive Workshops
  • Ideation Session
  • Visual Exploration & Mood Boards
  • Key Expressive Territories Definition
02: Brand Identity

The Brand Identity phase is a collective effort to articulate your brand’s core belief through both verbal and visual narratives. This integrated process involves developing a resonant brand voice and visual style that truly embody the brand’s essence. Activities include crafting voice pillars, defining key messages, and designing visual elements like logos and color schemes, all meticulously aligned with the core belief to create a powerful, unified brand identity.

Key Activities:

  • Naming: Brand identity creation
  • Design System: Unified design structure
  • Art Direction: Creative vision implementation
  • Voice Pillars: Establishing vocal foundations
  • Visual Strategy/Look & Feel: Aesthetic blueprint
  • Voice Persona: Characterizing brand tone
  • Logo: Emblem design
  • Key Messages & Signature Phrases: Messaging essentials
  • Color Specifications: Palette definition
  • Voice Guidelines: Vocal consistency rules
  • Typography Specifications: Typeface selection
  • Brand Guidelines: Complete guide for brand identity

what’s required

07

engagement
details

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tesitimonials

08

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“We were searching for an authentic company that would understand the heart of what we were trying to create. BLVR® hit it out of the ballpark.”

– KARINA SHIVDASANI, CEO, COMMON ASSEMBLY

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“We are energized by the change and I can’t wait to see the impact we will make with the brand as we grow awareness. Thank you to the great BLVR® team – we worked hard together to get to this point. It is such a proud moment to enjoy. You have created a truly beautiful new face for our company and we thank you so much.”

– RITA HAUDENSCHILD, VICE PRESIDENT, CLINICOMP

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“BLVR® brought the brand’s vision to life while also preserving its authenticity. They’re visionaries who implement their creative skills and industry expertise. Seamless collaboration is a hallmark of their work.”

– THUY VI VU, FOUNDER & CEO, JOYWELL HOTEL

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“BLVR took my idea for a new brand and transformed it beyond my wildest imagination. I couldn’t be more pleased with what they’ve helped Vessel accomplish.”

– RONNIE SHAW, CEO & FOUNDER, VESSEL

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“BLVR® has been a valued partner to ISLE. They have really challenged us through an organized process to figure out our Brand Belief. As the new branding has rolled out through our various communication channels, ISLE continues to be cemented as the SUP brand of choice. This is resulting in higher conversion rates and a deeper long-term relationship with our customer.”

– DOUG PATE, CEO, ISLE

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“What I found most impressive was BLVR®’s ability to focus on a comprehensive brand strategy and positioning, not just design work. They aligned closely with the workflows of our team and adapted well to resource constraints.”

– ANGIE VLASATY PETERSON, VP OF MARKETING, ANDIS

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© blvr

Sd / ca

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