Brand
Strategy

(BELIEF EMBODIMENT)

Begin a transformative journey, turning your brand's core belief into a defining force
that shapes a unique market presence and cultivates profound audience bonds.

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HOW WE HELP

01

At BLVR®, brand strategy is more than just planning—it involves discovering and leveraging your brand’s core belief to influence its future. We work closely with your leadership, delving deep to uncover the foundational belief that validates your purpose, vision, and values. This transformative process not only brings clarity but aligns every aspect of your brand, imbuing each strategy, decision, and interaction with the strength of your authentic belief. The outcome? Strong conviction, clear direction, and a brand positioned not only for success but for lasting significance.

Brand Strategy is your solution if:

  • Your brand lacks clear value and identity at its core.
  • Your Say-Do Gap™ is causing a trust disconnect.
  • Your market position is uncertain, lacking emotional connections with your audience.
  • Your brand story is diluted, resulting in customer loss and churn.
  • Competitors communicate their brand’s essence more effectively.
  • Without a sharp, belief-driven narrative and strategy, your brand approaches obscurity.

GAIN QUICK WINS

02

Clarify and
Align to Your
Core Belief

01

Unearth Your
Core Belief

You need more than a mission statement; you need to align to a core belief that fuels every decision, every product, every message.

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02

Unify Leadership
& Teams

When everyone from the CEO to the intern knows, understands, and lives your core belief, your brand moves as one.

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03

Bridge Your
Say-Do Gap™

Align your brand’s promises with its actions, making your brand trustworthy and reliable.

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04

Sharpen Your
Market Position

Carve out a space in the market that’s distinctly yours, clearly defined by your brand’s core belief.

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05

Ignite Audience
Belief

When your audience sees their beliefs reflected in your brand, they’re not just customers but advocates.

BRAND STRATEGY SERVICES & DELIVERABLES

03

what we do

01

Research & Insights

We inform our decisions with data and insights about consumer truths, industry trends, and stakeholder perspectives.

02

Belief Articulation

We unearth your brand’s core belief, and help you define and articulate it, transforming this belief into your brand’s most potent asset.

03

Purpose, Vision, Values & Culture

We ensure your core belief is deeply woven into your purpose, vision, and values, thereby authentically shaping your company’s culture.

04

Audience Identification

We pinpoint your tribe and articulate a powerful narrative, based on your core belief, explaining why they should unequivocally choose your brand.

05

Market Differentiation

We map out the competitive landscape and chart your brands differentiation, ensuring you have a compelling, and unique space to own.

06

Strategic Positioning

With your core belief as our guide, we carve out a unique space for your brand in the market and structure your offerings for optimal impact and coherence.

07

Brand Architecture

We assess and align your brand architecture, ensuring clarity and cohesiveness between each of your brand properties.

08

Behavior Go-To-Market Plan

Beyond strategy, we provide a detailed playbook, a practical guide on how to bring your core belief to life through consistent, compelling actions and decisions across your brand.

WHAT YOU GET OUT OF IT

04

Outcomes

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01

Unleash Unparalleled Competitive Advantage

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02

Carve distinctive brand positioning

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03

Forge deep emotional connections

A PROVEN TRACK RECORD

05

Brand Strategy

Work

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THE JOURNEY TO FOUNDATION

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Scope & Activities

01: Brand Immersion

We commence with an exhaustive exploration of your brand This collaborative, iterative process helps us grasp the unique facets of your company, culture, consumer, and competitors.

Key Activities:

  • Thorough Business Analysis
  • Leadership Team Kickoff
  • Review of Existing Assets
  • Competitive Landscape Analysis
  • Stakeholder Interviews
  • Belief Workshop
  • Founder/CEO Belief Origin Mapping
  • Key Insights and Discovery Report
02: Brand Strategy

We forge your brand’s future around a pivotal concept born from its core belief, offering a sharp articulation of its essence that resonates emotionally. This foundational Brand Strategy solidifies your positioning, purpose, values, and vision, serving as a compass that guides every facet of your brand’s expression and ensuring authenticity in its market differentiation.

Key Activities:

  • Defining & Articulating Core Belief
  • Crafting Purpose, Vision, and Values
  • Audience Profiling
  • Differentiation and Positioning
03: Brand Identity Audit

For brands with an existing identity, we perform a detailed evaluation of their visual and verbal identity, assessing its alignment with the newly defined belief system. This assessment critically examines whether the current brand identity reflects the brand’s core belief, identifying areas for potential evolution, refinement, or even a complete rebranding to ensure a more accurate and impactful representation of the brand’s foundational belief.

Key Activities:

  • Comprehensive Visual Identity Review
  • Verbal Identity Evaluation
  • Core Belief Alignment Check
  • Brand Consistency Analysis
  • Recommendations for Evolution
04: Behavior Go-To-Market Plan

After completing the brand strategy, the Behavior Go-To-Market Plan is developed as a comprehensive blueprint. This phase is crucial for creating a detailed plan that brings your brand’s core belief into every aspect of your business operations and marketing efforts. The plan, formulated through an in-depth collaborative workshop, lays the foundation for the Belief Activation™ engagement with BLVR®. This ensures that the strategies and initiatives outlined in the plan are not only well-defined but also ready to be effectively brought to life, resonating with your core belief at every touchpoint.

Key Focus Areas:

  • Customer Awareness Behavior: Crafting awareness strategies that mirror your core belief.
  • Customer Acquisition Behavior: Approaches to attract customers aligned with your brand’s values.
  • Customer Retention Behavior: Tactics for maintaining customer engagement in line with your brand’s belief.
  • Customer Loyalty Behavior: Strengthening customer relationships based on shared values and beliefs.
  • Internal Change Management / Adoption Behavior: Aligning internal teams with the brand’s core belief.

what’s required

07

engagement
details

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tesitimonials

08

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“BLVR took my idea for a new brand and transformed it beyond my wildest imagination. I couldn’t be more pleased with what they’ve helped Vessel accomplish.”

– RONNIE SHAW, CEO & FOUNDER, VESSEL

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“BLVR® brought the brand’s vision to life while also preserving its authenticity. They’re visionaries who implement their creative skills and industry expertise. Seamless collaboration is a hallmark of their work.”

– THUY VI VU, FOUNDER & CEO, JOYWELL HOTEL

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“We were searching for an authentic company that would understand the heart of what we were trying to create. BLVR® hit it out of the ballpark.”

– KARINA SHIVDASANI, CEO, COMMON ASSEMBLY

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“We are energized by the change and I can’t wait to see the impact we will make with the brand as we grow awareness. Thank you to the great BLVR® team – we worked hard together to get to this point. It is such a proud moment to enjoy. You have created a truly beautiful new face for our company and we thank you so much.”

– RITA HAUDENSCHILD, VICE PRESIDENT, CLINICOMP

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“BLVR® has been a valued partner to ISLE. They have really challenged us through an organized process to figure out our Brand Belief. As the new branding has rolled out through our various communication channels, ISLE continues to be cemented as the SUP brand of choice. This is resulting in higher conversion rates and a deeper long-term relationship with our customer.”

– DOUG PATE, CEO, ISLE

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“What I found most impressive was BLVR®’s ability to focus on a comprehensive brand strategy and positioning, not just design work. They aligned closely with the workflows of our team and adapted well to resource constraints.”

– ANGIE VLASATY PETERSON, VP OF MARKETING, ANDIS

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© BLVR

Sd / ca

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