Most brands want relevance without sacrifice. But the brands that truly matter are defined not by what they say—but by what they give up. If you can’t clearly state what your brand is willing to sacrifice, you don’t have a strategy—you have a wish list.
Branding Articles
Thought leadership and insights for belief-driven businesses, nonprofits and Christian churches.
EXECUTIVE EDUCATION ARTICLES
01
Pretty Is Cheap: Why Your Brand Needs More Than a New Look
The old branding playbook—which relies on polished appearances to inspire trust—is not just outdated; it’s dangerous. People don’t trust what’s pretty; they trust what’s real. And what’s real is built on substance.
Business Branding
02
Church Branding
03
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