Bay Hills Church Branding Case Study | BLVR®

Bay Hills Church

Bay Hills Church had mission and growth—but their brand lacked conviction. We uncovered their core belief, defined a bold identity, and created a belief-driven brand that inspires trust, mobilizes their community, and fuels fearless transformation.

Bay Hills Church rebrand visuals showing modern identity and multigenerational messaging system

“BLVR’s process was incredibly smooth and clear—I always knew what to expect. The creative work was spot on, and for the first time, we have total clarity on who we are as a church and how to communicate it. We’re fully aligned, equipped, and moving forward with confidence.”

—Allen Coleman, Senior Pastor, Bay Hills Church

The challenge

01

Bay Hills Church had momentum, mission, and a growing community—but lacked a unifying conviction that anchored everything they did. Their original mission focused on action, but didn’t reflect the deeper spiritual truth driving it. Without a clear belief system to guide leadership, messaging, and experience, their identity felt generic—and their impact muted. The result was a widening Say-Do Gap that kept their brand from inspiring trust, mobilizing their people, or standing out in a crowded ministry landscape.

Services Provided:

— Church brand strategy
— Visual brand identity system
— Verbal brand identity & messaging framework
— Brand guidelines
— Custom church website design & development
— Capital campaign branding
— Ongoing marketing & communications support

The Solution

02

Through deep discovery, strategic workshops, and collaborative dialogue, we helped Bay Hills uncover the conviction already alive beneath the surface:

“Jesus brings dead things to life.”

This wasn’t just a tagline—it was the theological foundation for everything they do. We built a Belief Framework that translated this into purpose, vision, values, and voice. From there, we created a verbal and visual identity that brought their belief to life through:

  • Messaging systems rooted in transformation

  • A bold new visual identity symbolizing resurrection

  • Website strategy and content that moved people toward engagement

  • Communication tools that aligned staff, culture, and Sunday experience

Bay Hills finally had a brand that didn’t just look different—it lived different.

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The Outcome

03

Bay Hills emerged with more than a brand. They found a renewed purpose, a unified culture, and an identity rooted in bold, biblical truth. Their leadership now operates from a shared belief. Their visuals and voice match the transformation they preach. And their people don’t just hear the message—they feel it.

Today, Bay Hills is growing with trust, leading with clarity, and activating a belief that Jesus still brings dead things to life.

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