“This wasn’t just about a logo. It was about aligning our people to who we are and where we’re going. BLVR helped us build something that was deeply connected to our mission, not just a new look. They delivered exactly what they said they would—and even more.”
— Allie Bryant, Executive Director of Ministry Effectiveness, Traders Point Christian Church
The challenge
01
Traders Point Christian Church (TPCC) was experiencing rapid growth, but their brand hadn’t kept pace. With a dated identity and inconsistent messaging, they lacked a unified foundation to rally their team and community. To position the church for long-term impact, they needed to reestablish clarity around who they are, what they believe, and how they show up in the world.
Services Provided:
The Solution
02
BLVR partnered with TPCC to develop the brand strategy that became rooted in their bold new mission: Clear the way. Equip for battle. Deploy for impact. Together, we shaped a distinct brand identity to reflect their battle-ready posture. Through deep collaboration, we delivered a refreshed brand ecosystem designed to support growth and inspire movement across Indianapolis and beyond.
The Outcome
03
The result was far more than a visual refresh. Traders Point emerged with renewed clarity, internal unity, and a clearer vision for the future: to take ground for the kingdom across Indy and beyond. With new tools and consistent language to express their identity, the church continues to see growth in attendance, stronger team alignment, and deeper engagement with their community.
Learn how your church can apply an approach that businesses have used to successfully acquire new customers and retain existing customers. Use the power of audience segmentation to deliver personalized messages that are relevant to each person within you external and internal church community.
Let’s talk about what your church is facing and how we can help.
No pressure. Just bold clarity.
