“BLVR’s process was incredibly smooth and clear—I always knew what to expect. The creative work was spot on, and for the first time, we have total clarity on who we are as a church and how to communicate it. We’re fully aligned, equipped, and moving forward with confidence.”
—Allen Coleman, Senior Pastor, Bay Hills Church
The challenge
01
Bay Hills Church had momentum, mission, and a growing community—but lacked a unifying conviction that anchored everything they did. Their original mission focused on action, but didn’t reflect the deeper spiritual truth driving it. Without a clear belief system to guide leadership, messaging, and experience, their identity felt generic—and their impact muted. The result was a widening Say-Do Gap that kept their brand from inspiring trust, mobilizing their people, or standing out in a crowded ministry landscape.
Services Provided:
The Solution
02
Through deep discovery, strategic workshops, and collaborative dialogue, we helped Bay Hills uncover the conviction already alive beneath the surface:
“Jesus brings dead things to life.”
This wasn’t just a tagline—it was the theological foundation for everything they do. We built a Belief Framework that translated this into purpose, vision, values, and voice. From there, we created a verbal and visual identity that brought their belief to life through:
— Messaging systems rooted in transformation
— A bold new visual identity symbolizing resurrection
— Website strategy and content that moved people toward engagemen
— Communication tools that aligned staff, culture, and Sunday experience
— Bay Hills finally had a brand that didn’t just look different—it lived different.
The Outcome
03
Bay Hills emerged with more than a brand. They found a renewed purpose, a unified culture, and an identity rooted in bold, biblical truth. Their leadership now operates from a shared belief. Their visuals and voice match the transformation they preach. And their people don’t just hear the message—they feel it.
Today, Bay Hills is growing with trust, leading with clarity, and activating a belief that Jesus still brings dead things to life.
The Belief Alignment Reckoning is a free, fillable PDF that helps your leadership team spot the Say-Do Gap™ between what you say and what people actually experience. In about 45–60 minutes you’ll audit six key areas, see your current trust zone, and leave with one 30-day commitment plus a simple 30/60/90 plan to start rebuilding trust—today.
Let’s talk about what your church is facing and how we can help.
No pressure. Just bold clarity.
