“While the excellent work speaks for itself, they also have integrity and an authenticity about customer relations. They care about us and are passionate about our mission and success.”
– Brian Burton, Creative Director
THE CHALLENGE
01
Keystone Church, a thriving evangelical congregation in Keller, Texas, had built a vibrant community centered on helping people find life through Jesus. But public perception didn’t align with reality. Many saw Keystone as a seeker-friendly church—missing the deeper, Bible-based conviction that guided everything they did.
Without a unifying belief that anchored their message, identity, and experience, Keystone risked blending in instead of standing out. Their impact was real—but their story wasn’t being fully told.
Services Provided:
The Solution
02
We helped Keystone unearth the core belief behind their mission:
“The key to life is living it unlocked.”
That truth became the foundation for a bold new brand—one rooted in conviction and designed for transformation. We created a modern wordmark featuring a broken “O” to symbolize chains being broken and lives being set free. This idea shaped everything from verbal identity to environmental storytelling.
From a refreshed website to signage, murals, messaging, and visual assets, we brought their brand into full alignment—so every interaction would communicate freedom, clarity, and purpose.
The Outcome
03
The result was more than a rebrand. It was a reintroduction. Keystone emerged with a belief-driven identity that reflects who they truly are—and resonates with everyone they’re called to reach.
Now, with a unified voice, bold design system, and powerful tools to activate their mission, Keystone is equipped to lead people toward life in Christ—clearly, confidently, and without compromise.
Learn how your church can apply an approach that businesses have used to successfully acquire new customers and retain existing customers. Use the power of audience segmentation to deliver personalized messages that are relevant to each person within you external and internal church community.
Let’s talk about what your church is facing and how we can help.
No pressure. Just bold clarity.
