New Life Church Case Study

Yorkville, Illinois, is one of the fastest-growing communities in the state. New Life Church was experiencing this growth firsthand—recently expanding to a second service and seeing over 37% year-over-year attendance growth. But with an outdated 20-year-old logo, inconsistent messaging, and no clear framework for communicating their identity, the church struggled to present itself in a way that matched the energy of what God was doing inside.

They needed a brand that reflected their authenticity, resonated with a younger and increasingly diverse congregation, and positioned them for long-term impact.

Services Provided:

Working through BLVR’s Belief Method®, New Life clarified its conviction: True life is raw and real—and it’s transformed by Jesus as we live it out together. This belief became the foundation of a full-scale rebrand. By aligning leadership, staff, and volunteers around this unified identity, New Life positioned itself to close the “say-do gap” and authentically communicate who they are.

The rebrand gave New Life a unified identity that reflects what people already experience: authenticity, joy, and transformation through Jesus. Guests now see the same message online, on signage, and inside the church—removing barriers of inconsistency and confusion.

With its fresh brand, New Life is attracting younger families, celebrating increasing diversity, and equipping people to “love that life” both inside the church and out in the community.

Most importantly, the new identity isn’t just about logos or language—it’s about aligning belief and behavior so that the church’s growth is rooted in trust, clarity, and a shared mission to help people experience the transformation only Jesus can bring.